TrueTargeting vs. RentPath

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

Don't stress about filling empty units; RentPath simplifies the process of engaging with potential tenants through effective digital marketing and leasing solutions. Capture the interest of renters right from the moment they begin their search, gaining their attention and transforming their curiosity into property tours and signed agreements. Most renters initiate their search on an Internet Listing Service (ILS) rather than directly visiting property websites, with a significant 86% of them relying on ILS platforms. On average, renters utilize about four different services during their search journey. RentPath's extensive network of listing platforms, which includes Apartment Guide, Rent.com, and Rentals.com, gives you access to approximately 15 million renters in your local area. Interestingly, the typical American spends between 30 to 90 hours on social media throughout a lease cycle, which presents an ideal opportunity for advertising your properties. With Social Ads Express, you can specifically target large groups of consumers in your market with tailored ads for your properties. Remarkably, utilizing this service can save you up to 12 times in costs compared to other advertising providers to reach the same audience. By maximizing your marketing strategy through RentPath, you can efficiently fill vacancies and connect with renters like never before.