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What is TrueTargeting?
TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.
What is ResponseSuite?
Connect ResponseSuite with your marketing platforms to deliver personalized content, emails, and ads to each user. Our intuitive drag-and-drop survey builder allows you to easily craft captivating online surveys. You can smoothly integrate survey outcomes with your current marketing tools, while also sorting and tagging participants based on their feedback. Based on their responses or scores, you can guide them to different pages right after they hit ‘submit’ on your survey. This can involve redirecting them to specific URLs, presenting an on-page message, or designing thank-you pages directly within ResponseSuite, ensuring that you showcase the most relevant offer every time. Moreover, you can develop targeted audiences, track, and retarget respondents according to their survey participation and responses, ultimately boosting completion rates and creating segmented groups for more impactful marketing campaigns. Additionally, by utilizing these capabilities, you have the opportunity to enhance your marketing tactics and significantly increase engagement levels with prospective clients. Engaging with your audience in this manner will not only refine your approach but also foster stronger relationships over time.
Integrations Supported
AWeber
ActiveCampaign
DoubleVerify
Experian Connect
Google Sheets
Infillion XGraph
Intercom
Kartra
Kit
LiveRamp
Integrations Supported
AWeber
ActiveCampaign
DoubleVerify
Experian Connect
Google Sheets
Infillion XGraph
Intercom
Kartra
Kit
LiveRamp
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$29 per user per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/truetargeting/
Company Facts
Organization Name
ResponseSuite
Company Location
United Kingdom
Company Website
www.responsesuite.com
Categories and Features
Categories and Features
Survey
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video
