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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is S4M?

S4M focuses on providing advertising solutions that successfully draw more customers to various physical venues like shops, car dealerships, and eateries. Its cutting-edge drive-to-store platform, Fusio, reliably boosts customer visits, which are validated through independent methods. Founded in 2011, S4M has expanded its reach globally, catering to over 1,000 brands to increase foot traffic to their locations. The platform allows brands to adjust and enhance their campaign performance in real-time, promoting significant growth in customer visits. By collaborating with prominent measurement companies, S4M's technology aids marketers in pinpointing the most effective advertising tactics to boost both store traffic and sales figures. Businesses can tap into a wealth of data to connect with potential customers, targeting them based on their shopping preferences and frequently visited spots. Moreover, S4M offers valuable insights into various audience segments that are defined by their demographics, interests, and lifestyle choices. Marketers can also further refine their targeting strategies by examining online activities, such as patterns in app usage, to enhance engagement and conversion rates. This all-encompassing strategy ensures that brands effectively reach the appropriate audience at the most opportune moments, ultimately driving greater success in their advertising efforts. By making data-driven decisions, brands can create more personalized experiences for their customers.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Unacast
Zeotap

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Unacast
Zeotap

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

S4M

Date Founded

2011

Company Location

France

Company Website

www.s4m.io/platform/

Categories and Features

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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