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What is Trufan?

Trufan provides consumers the opportunity to voluntarily participate, which facilitates the collection of ethical and high-quality first-party data. This innovative platform enables the export and re-targeting of key demographics effectively. Users can discover new audience segments while refining and categorizing them according to various industries and interests, leveraging bio keywords, geographic information, hashtag interactions, posting schedules, and other relevant elements. Additionally, it offers insights into audience overlaps not just within your own brands but also in comparison to competitors and other market players. You can activate these audiences in numerous ways and at any moment, making it highly adaptable. Moreover, the platform empowers you to drive meaningful actions, such as attracting new followers on social media, gaining newsletter subscriptions, and facilitating e-commerce purchases. By engaging with your audience in a streamlined manner, you can achieve significant and substantial results. This holistic, data-driven strategy guarantees that your marketing initiatives are both precise and impactful, ultimately leading to enhanced brand growth and customer loyalty.

What is Conviva?

Tech operations teams play a crucial role in managing and addressing issues related to the delivery of streaming content and advertisements, which helps to maintain a viewing experience that rivals that of traditional television. By actively engaging viewers and broadening their audience, these teams can substantially enhance revenue streams. Marketers and content creators are empowered to build their audiences through an optimal mix of social media, advertising, and captivating content. The platform, which draws data from 3.3 billion applications, processes a remarkable 1.8 trillion data events daily across 180 countries. This data is meticulously organized and centered around viewers, ensuring that every moment of every stream is accounted for. This structure is intentionally designed to guide decisions that maximize engagement, enhance revenue, and improve ROI. By providing real-time, cross-screen insights, businesses can gain a significant advantage in a competitive market. Instead of relying solely on gut feelings, users can access concrete information. Conviva’s platform boasts the most extensive and accurate streaming video data set available on a global scale. With the capability to leverage over 150 billion streams each year, organizations can align their operational, marketing, and strategic efforts more efficiently, ensuring that every choice is informed by data and yields a meaningful impact. This comprehensive data-driven approach ultimately leads to a richer understanding of viewer behavior, which in turn results in enhanced content delivery and greater audience satisfaction. Furthermore, the continuous improvement of services based on these insights solidifies the relationship between viewers and content providers.

Media

Media

Integrations Supported

Enveu
SquadCast

Integrations Supported

Enveu
SquadCast

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trufan

Date Founded

2018

Company Location

Canada

Company Website

www.trufan.io

Company Facts

Organization Name

Conviva

Date Founded

2006

Company Location

United States

Company Website

www.conviva.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Popular Alternatives

Popular Alternatives