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What is Trufan?

Trufan provides consumers the opportunity to voluntarily participate, which facilitates the collection of ethical and high-quality first-party data. This innovative platform enables the export and re-targeting of key demographics effectively. Users can discover new audience segments while refining and categorizing them according to various industries and interests, leveraging bio keywords, geographic information, hashtag interactions, posting schedules, and other relevant elements. Additionally, it offers insights into audience overlaps not just within your own brands but also in comparison to competitors and other market players. You can activate these audiences in numerous ways and at any moment, making it highly adaptable. Moreover, the platform empowers you to drive meaningful actions, such as attracting new followers on social media, gaining newsletter subscriptions, and facilitating e-commerce purchases. By engaging with your audience in a streamlined manner, you can achieve significant and substantial results. This holistic, data-driven strategy guarantees that your marketing initiatives are both precise and impactful, ultimately leading to enhanced brand growth and customer loyalty.

What is MixBright?

MixBright is a sophisticated audience-intelligence platform powered by artificial intelligence that converts basic brand insights into actionable and detailed personas. Users can upload a URL, paste text, or attach files for the Brand Research Agent to analyze, extracting essential product descriptions, features, and market positioning. The subsequent Audience Research Agent enriches this information with external research, uncovering crucial demographic, psychographic, and behavioral trends, all accompanied by confidence scores to ensure reliability. Following this analysis, the Persona Generation Agent amalgamates the insights into three realistic and fully-sourced personas that cater to marketing, user, or buyer requirements. The outcomes are presented in customizable slide-style formats, which can be easily exported or integrated into various strategic, creative, and media workflows, promoting effective collaboration among diverse teams. By employing this all-encompassing method, brands not only refine their marketing strategies but also develop a more profound comprehension of their target audiences, ultimately leading to more effective engagement.

Media

Media

Integrations Supported

Google Slides

Integrations Supported

Google Slides

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$399
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trufan

Date Founded

2018

Company Location

Canada

Company Website

www.trufan.io

Company Facts

Organization Name

MixBright

Date Founded

2025

Company Location

Canada

Company Website

mixbright.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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