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What is Trufan?

Trufan provides consumers the opportunity to voluntarily participate, which facilitates the collection of ethical and high-quality first-party data. This innovative platform enables the export and re-targeting of key demographics effectively. Users can discover new audience segments while refining and categorizing them according to various industries and interests, leveraging bio keywords, geographic information, hashtag interactions, posting schedules, and other relevant elements. Additionally, it offers insights into audience overlaps not just within your own brands but also in comparison to competitors and other market players. You can activate these audiences in numerous ways and at any moment, making it highly adaptable. Moreover, the platform empowers you to drive meaningful actions, such as attracting new followers on social media, gaining newsletter subscriptions, and facilitating e-commerce purchases. By engaging with your audience in a streamlined manner, you can achieve significant and substantial results. This holistic, data-driven strategy guarantees that your marketing initiatives are both precise and impactful, ultimately leading to enhanced brand growth and customer loyalty.

What is ReTargeter?

Keep your brand at the forefront of consumers' minds by showing ads to visitors of your website as they browse the internet. By transitioning your customer database online, you can use just an email or physical address to present display ads effectively. Bridge the gap between display advertising and search ads for a more cohesive marketing strategy. Provide targeted advertisements to potential customers based on distinct keywords to drive qualified traffic to your site. Leverage the most contextually relevant inventory to attract suitable visitors to your platform. Build your unique target audience by integrating various data types, such as demographic, geographic, behavioral, interests, and intent. Merge both online and offline data to create custom audiences that enhance targeting effectiveness and broaden your reach. Implementing retargeting or remarketing is a strategic online advertising method that ensures your brand remains in view for users who leave your site without making a purchase. Since only about 2% of web visitors typically convert on their first visit, retargeting plays a crucial role in engaging the remaining 98% of users. This approach not only strengthens brand awareness but also significantly boosts the likelihood of conversions. Additionally, by consistently reminding potential customers of your offerings, you enhance their chances of returning to your site to finalize their purchase.

Media

Media

Integrations Supported

Display Ad Generator

Integrations Supported

Display Ad Generator

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trufan

Date Founded

2018

Company Location

Canada

Company Website

www.trufan.io

Company Facts

Organization Name

ReTargeter

Date Founded

2009

Company Location

United States

Company Website

www.retargeter.com/products

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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