TrustBuilder vs. Purse Identity

Purse Identity

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What is TrustBuilder?

TrustBuilder is a European vendor of Access Management software that focuses on enhancing digital environments through identity-centric solutions. Their SaaS platform integrates passwordless and deviceless Multifactor Authentication into a holistic Customer Identity and Access Management system, ensuring robust security while maintaining a smooth user experience. Dedicated to promoting secure and efficient operations, TrustBuilder provides customized solutions that allow businesses to adapt their cybersecurity measures to meet specific needs. By prioritizing flexibility and security, TrustBuilder empowers organizations to confidently navigate the complexities of digital identity management. This commitment to innovation and customer satisfaction positions TrustBuilder as a leader in the access management space.

What is Purse Identity?

Purse Identity is a Customer Identity and Access Management (CIAM) solution built to unify customer identification, authentication, consent, security, and access across omnichannel customer journeys. The platform helps organizations recognize customers across interactions while reducing login and registration friction that can negatively affect conversion. Purse Identity structures its CIAM capabilities around five pillars: Connect, Authorize, Control, Secure, and Unify. Persistent sessions reduce the need for customers to repeatedly authenticate, while supported login experiences can incorporate passkeys, biometrics, and one-time passwords. The platform creates a unified customer profile that is synchronized in real time across channels, helping businesses maintain a consistent identity as customers move between web, mobile, store, and other experiences. Consent and customer data management capabilities are designed to give organizations greater control over how identity information is stored, accessed, and used. Purse Identity also provides proactive and reactive security capabilities, including real-time risk detection and adaptive authentication intended to distinguish suspicious activity from legitimate customer behavior. Ready-to-use APIs and SDKs help technical teams integrate identity functionality into their applications while reducing dependence on custom identity infrastructure. Purse can combine these capabilities with Purse Payment, positioning the broader platform as an integrated identity and payment orchestration environment that can reduce the number of separate systems and integrations required. The infrastructure is designed for high-volume environments, with Purse reporting more than 325 million managed profiles and service availability of at least 99.99%. Purse Identity is ISO 27001 certified and provides native GDPR compliance, while Purse reports that more than 100 brands use its technology.