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What is TrustCommander?

As the frequency of data breaches and mishandling of personal information increases, managing privacy has emerged as a critical element in modern marketing strategies. Although many perceive the General Data Protection Regulation (GDPR) chiefly as a legal hurdle due to the hefty fines linked to non-compliance, it simultaneously provides an opportunity for brands to build stronger trust with their consumers. A study by iProspect highlighted that in 2019, an impressive 88% of marketers worldwide recognized trust as a fundamental focus, striving to achieve it through credibility, relevance, and reliability. In light of consumer privacy laws like the GDPR, numerous marketers are turning to tools such as TrustCommander, which informs users of websites and mobile apps about the personal data that is being collected, stored, and shared with third parties. TrustCommander effectively prevents the activation of any tracking tags that users have not explicitly approved, thereby ensuring greater transparency. This proactive stance not only protects consumer information but also fortifies the bond between brands and their customers, creating a more trustworthy marketplace. Ultimately, as privacy concerns continue to evolve, the importance of transparent practices will only grow, shaping the future of marketing strategies.

What is Consentric?

IMPORTANCE OF PROTECTING CUSTOMER DATA When seeking permission, it is crucial to treat customers' personal information as a valuable asset. By analyzing data that has been permitted, you can obtain a more profound understanding of your customers' needs and preferences. Enhancing the value exchange between your business and customers is essential for building long-lasting relationships. ENHANCING CUSTOMER CONNECTIONS Being transparent about how personal data is used can foster greater trust among customers. Customers should have the ability to adjust their permission settings through an easily accessible online platform. Offering detailed consent options can help maintain customer permissions effectively. ADHERENCE TO REGULATIONS All interactions with customers can be documented in a single centralized system. It is important to manage the six legal bases established by GDPR diligently. You should also record the privacy policy that was in effect at the time consent was obtained. Providing a reliable audit trail is necessary for maintaining accountability. SALESFORCE FUNCTIONALITY Salesforce offers various clouds that support sales, marketing, service, and financial sectors. You can efficiently manage leads and contacts through Tasks and Cases. Utilizing snap-ins enables you to access permissions data across every customer interaction seamlessly. Standard web-to-lead functionalities are available without the necessity for custom solutions, ensuring compliance with GDPR articles. This integration allows for a streamlined approach to managing customer relationships while prioritizing data privacy.

Media

Media

Integrations Supported

AdScale
AddThis
Adform
Adobe Advertising Cloud
Bazaarvoice
Chartbeat
Epsilon PeopleCloud
Equativ
Google Marketing Platform
LinkedIn
Lucky Cart
Microsoft 365
Pinterest
Piwik PRO
etracker
trivago

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

POA
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Commanders Act

Date Founded

2010

Company Location

France

Company Website

www.commandersact.com/en/solutions/trustcommander/

Company Facts

Organization Name

MyLife Digital

Date Founded

2014

Company Location

United Kingdom

Company Website

consentric.io

Categories and Features

Categories and Features

Data Privacy Management

Consent Management
Risk Management

GDPR Compliance

Consent Management
Risk Management

Popular Alternatives

Popular Alternatives

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