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What is Truyo?

Truyo provides a cutting-edge platform aimed at improving privacy experiences for a diverse range of stakeholders, such as consumers, employees, service providers, and privacy teams. It offers a premier privacy rights management system that caters to both consumers and privacy experts. Truyo enables the automation of consumer requests for access, deletion, correction, and opting out of sales with remarkable effectiveness and efficiency. The platform is adaptable, capable of scaling to meet your unique needs, whether you prefer a simple configuration or a completely automated solution. Furthermore, Truyo promotes transparency and cultivates trust by equipping users with the necessary tools to manage their consent preferences. By integrating a straightforward JavaScript code into your website, you can efficiently oversee third-party cookies and display consent prompts, ensuring adherence to current and forthcoming data privacy laws while empowering users with control over their information. In addition, users benefit from a customized page that allows them to effortlessly manage their data preferences across all connected brands, thereby enriching their overall experience and confidence in your services. This holistic approach not only enhances user satisfaction but also reinforces the commitment to privacy and data protection.

What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

Media

Media

Integrations Supported

AMI Data Center Manager
Amazon Redshift
Amazon S3
Connect
HubSpot CRM
Magento
Microsoft 365
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
Sage 100
Salesforce
Salesforce Agentforce Marketing
evident

Integrations Supported

AMI Data Center Manager
Amazon Redshift
Amazon S3
Connect
HubSpot CRM
Magento
Microsoft 365
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
Sage 100
Salesforce
Salesforce Agentforce Marketing
evident

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Truyo

Date Founded

2002

Company Location

United States

Company Website

truyo.com

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

GDPR Compliance

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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