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What is Trybe?

Trybe is an operating system for building and scaling creator programs, UGC advertising, whitelisted ads, and performance-based creator partnerships. The platform connects creators, brands, and agencies in one workflow where creators can join brand programs, submit content, and earn based on the sales or performance their ads generate. Brands can manage every step of the creator process, including content submissions, revisions, approvals, sample requests, product seeding, ad launches, attribution, payouts, chats, analytics, and reporting. Trybe helps brands run approved UGC as Meta ads in minutes, making it easier to transform creator submissions into scalable paid social campaigns. Its Shopify integration syncs products, orders, and inventory so creator programs can connect directly to ecommerce performance. Server-side attribution tracks conversions at the order level with last-click attribution, giving teams clearer visibility into which creators, ads, and products are driving revenue. Trybe also provides creator and product leaderboards that rank top performers in real time, helping brands identify winners and invest in the creators and products that are working. AI angle and persona tagging automatically organizes submissions by creative DNA, making it easier to find patterns across hooks, formats, audiences, and content styles. Built-in smart contracts and automated payouts handle commission rules, retainers, and instant creator payments without manual spreadsheets or payment follow-up. The platform also includes creator earning notifications and built-in chats so brands and creators can communicate without relying on Slack, email threads, or separate messaging tools. By combining UGC management, creator payouts, whitelisted ad launching, ecommerce attribution, AI creative tagging, and performance analytics, Trybe helps brands scale creator-led growth with less operational friction.

What is Phyllo?

Phyllo revolutionizes influencer marketing for companies within the creator economy by streamlining the onboarding of influencers and enabling real-time performance tracking across more than 100 social media platforms. Our extensive influencer marketing solution is designed to facilitate the seamless integration of verified creators while providing tools for real-time monitoring of content effectiveness and precise measurement of campaign ROI. With a robust product suite tailored to connect brands with the right influencers, we ensure optimal results for marketing efforts. Creators benefit from the ability to create customized showcase pages, access social analytics, distribute promotional content, and recognize their most engaged followers through our advanced read-and-write APIs. In addition to these features, Phyllo offers specialized financial services for the creator economy by granting insights into verified income data from various social media platforms. We also prioritize security by implementing sophisticated social identity verification processes for users across diverse industries, including dating, travel, recruitment, and finance, fostering a safe and reliable atmosphere for all parties involved. This comprehensive strategy not only enriches the influencer experience but also amplifies the effectiveness of marketing campaigns, ultimately driving greater success for brands in a competitive landscape. By continuously enhancing our offerings, Phyllo is committed to evolving with the needs of the influencer marketing ecosystem.