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What is Trybe?

Trybe is an operating system for building and scaling creator programs, UGC advertising, whitelisted ads, and performance-based creator partnerships. The platform connects creators, brands, and agencies in one workflow where creators can join brand programs, submit content, and earn based on the sales or performance their ads generate. Brands can manage every step of the creator process, including content submissions, revisions, approvals, sample requests, product seeding, ad launches, attribution, payouts, chats, analytics, and reporting. Trybe helps brands run approved UGC as Meta ads in minutes, making it easier to transform creator submissions into scalable paid social campaigns. Its Shopify integration syncs products, orders, and inventory so creator programs can connect directly to ecommerce performance. Server-side attribution tracks conversions at the order level with last-click attribution, giving teams clearer visibility into which creators, ads, and products are driving revenue. Trybe also provides creator and product leaderboards that rank top performers in real time, helping brands identify winners and invest in the creators and products that are working. AI angle and persona tagging automatically organizes submissions by creative DNA, making it easier to find patterns across hooks, formats, audiences, and content styles. Built-in smart contracts and automated payouts handle commission rules, retainers, and instant creator payments without manual spreadsheets or payment follow-up. The platform also includes creator earning notifications and built-in chats so brands and creators can communicate without relying on Slack, email threads, or separate messaging tools. By combining UGC management, creator payouts, whitelisted ad launching, ecommerce attribution, AI creative tagging, and performance analytics, Trybe helps brands scale creator-led growth with less operational friction.

What is Refluenced?

Refluenced is an innovative marketing platform that connects brands with authentic nano- and micro-influencers. Our mission is to simplify and enrich the influencer marketing journey, especially for brands seeking to partner with smaller creators who build trust and engagement within their local communities like no other. With Refluenced, businesses can launch campaigns on Instagram, TikTok, or utilize user-generated content in under 10 minutes. Influencers have the opportunity to apply directly for these campaigns, ensuring a perfect match between the brand's goals and the creator's audience. The platform efficiently handles all facets of the process, from campaign setup and influencer selection to content rights management and performance reporting. Additionally, Refluenced includes a fully automated system for content licensing buyouts, an integrated chat feature for smooth communication, and live analytics to track campaign success. Furthermore, we offer more than just a traditional marketplace; through features like Partnership Ads and Spark Ads, brands can easily transform user-generated content into powerful paid ads. This holistic strategy not only boosts brand awareness but also amplifies the effectiveness of influencer partnerships, ultimately driving greater engagement and return on investment. As a result, Refluenced empowers brands to leverage the full potential of influencer marketing with ease and efficiency.