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What is Trybe?

Trybe is an operating system for building and scaling creator programs, UGC advertising, whitelisted ads, and performance-based creator partnerships. The platform connects creators, brands, and agencies in one workflow where creators can join brand programs, submit content, and earn based on the sales or performance their ads generate. Brands can manage every step of the creator process, including content submissions, revisions, approvals, sample requests, product seeding, ad launches, attribution, payouts, chats, analytics, and reporting. Trybe helps brands run approved UGC as Meta ads in minutes, making it easier to transform creator submissions into scalable paid social campaigns. Its Shopify integration syncs products, orders, and inventory so creator programs can connect directly to ecommerce performance. Server-side attribution tracks conversions at the order level with last-click attribution, giving teams clearer visibility into which creators, ads, and products are driving revenue. Trybe also provides creator and product leaderboards that rank top performers in real time, helping brands identify winners and invest in the creators and products that are working. AI angle and persona tagging automatically organizes submissions by creative DNA, making it easier to find patterns across hooks, formats, audiences, and content styles. Built-in smart contracts and automated payouts handle commission rules, retainers, and instant creator payments without manual spreadsheets or payment follow-up. The platform also includes creator earning notifications and built-in chats so brands and creators can communicate without relying on Slack, email threads, or separate messaging tools. By combining UGC management, creator payouts, whitelisted ad launching, ecommerce attribution, AI creative tagging, and performance analytics, Trybe helps brands scale creator-led growth with less operational friction.

What is Rey?

Rey functions as an AI assistant specifically designed for marketing teams focused on creator partnerships within Slack, optimizing the oversight of active campaign assignments. This tool excels in producing in-depth reports detailing creator performance indicators like GMV, orders, the count of active creators, and their content production; drafting thorough campaign strategies, terms, and outreach templates for team evaluation; tracking creator collaborations and sample distributions while highlighting issues such as shipping delays, overdue follow-ups, and missing posts; and recording decisions from meetings, assigning tasks, and delineating future actions. Furthermore, Rey assesses advertising outcomes and suggests possible budget modifications without actually changing the current advertising spend. Marketing teams can create structured workflows and review phases to ensure they maintain control over tasks that require human assessment. This assistant is invaluable for brands and teams managing creator initiatives, particularly in the ecommerce realm, where coordination of campaigns, sample distribution, content generation, and results across multiple creators is essential. By incorporating Rey into their operational framework, teams can significantly boost productivity and improve the management of their creator marketing efforts, ultimately leading to enhanced campaign success. With such capabilities, Rey not only simplifies processes but also empowers teams to focus on strategic growth and innovation in their marketing strategies.

Media

Media

No images available

Integrations Supported

Meta Ads

Integrations Supported

Slack

API Availability

API Availability

Pricing Information

Free
Free Version

Pricing Information

Pricing not provided

Supported Platforms

iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Trybe

Date Founded

2025

Company Website

jointrybe.com

Company Facts

Organization Name

Trndsttrs

Date Founded

2026

Company Location

United States

Company Website

meetrey.com

Categories and Features

Categories and Features

Influencer Marketing

Not specified

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