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What is Trybe?

Trybe is an operating system for building and scaling creator programs, UGC advertising, whitelisted ads, and performance-based creator partnerships. The platform connects creators, brands, and agencies in one workflow where creators can join brand programs, submit content, and earn based on the sales or performance their ads generate. Brands can manage every step of the creator process, including content submissions, revisions, approvals, sample requests, product seeding, ad launches, attribution, payouts, chats, analytics, and reporting. Trybe helps brands run approved UGC as Meta ads in minutes, making it easier to transform creator submissions into scalable paid social campaigns. Its Shopify integration syncs products, orders, and inventory so creator programs can connect directly to ecommerce performance. Server-side attribution tracks conversions at the order level with last-click attribution, giving teams clearer visibility into which creators, ads, and products are driving revenue. Trybe also provides creator and product leaderboards that rank top performers in real time, helping brands identify winners and invest in the creators and products that are working. AI angle and persona tagging automatically organizes submissions by creative DNA, making it easier to find patterns across hooks, formats, audiences, and content styles. Built-in smart contracts and automated payouts handle commission rules, retainers, and instant creator payments without manual spreadsheets or payment follow-up. The platform also includes creator earning notifications and built-in chats so brands and creators can communicate without relying on Slack, email threads, or separate messaging tools. By combining UGC management, creator payouts, whitelisted ad launching, ecommerce attribution, AI creative tagging, and performance analytics, Trybe helps brands scale creator-led growth with less operational friction.

What is SHOUT?

SHOUT serves as a leading platform that bridges the gap between brands and an extensive network of over 25,000 creators, enabling the creation of authentic user-generated content (UGC) and facilitating nano-influencer marketing campaigns. Through this platform, brands can collaborate with creators to develop tailored videos for various channels, including social media, websites, and advertising, while also distributing influencer posts on popular platforms like TikTok and Instagram. Its self-service model allows brands to design personalized campaigns, access a thorough database of verified creators, and manage every step of the content creation process. The infrastructure of SHOUT is optimized for cloud browser operations, which supports effective and scalable workflows driven by AI. In addition, SHOUT introduces an Ad Health Score program that utilizes a distinctive machine learning model to evaluate advertisements based on diverse metrics and industry benchmarks, helping brands to gauge and improve their Meta Ad performance. To further aid brands, SHOUT encompasses a Trend Hub that provides insights into the latest trends and developments in the social media landscape. This powerful combination of features establishes SHOUT as an essential resource for brands looking to refine their marketing efforts and foster deeper connections with their target audiences. Ultimately, SHOUT not only simplifies the content creation process but also enhances brand visibility and engagement across multiple platforms.