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What is Two Owls Facebook Pixel?

Two Owls Facebook Pixel is a powerful advertising tracking and attribution solution developed by Omega, designed to work seamlessly with platforms like Shopify, Wix, and BigCommerce. By effectively implementing Pixels and Conversion APIs, you can greatly enhance the quality of your data collection efforts. It diligently monitors conversion events from both browser and server perspectives, transmitting additional pertinent information that helps connect these events to Facebook profiles whenever feasible. This capability significantly enriches the data that Facebook processes, thereby optimizing how your advertising campaigns are delivered. Additionally, it offers accurate reporting that resolves many of the difficulties users encounter with Facebook Ads Manager, particularly in light of the updates brought by iOS 14 and subsequent versions, providing you with clearer and more actionable insights into your advertising performance. As businesses navigate the complexities of the digital marketing landscape, this tool becomes indispensable for refining advertising tactics and achieving better results. Its integration into your marketing strategy can lead to enhanced engagement and improved conversion rates over time.

What is Measured?

Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy. Reach out to us today for a complimentary demonstration! Our offerings include: - An extensive cross-channel analysis of marketing expenditures and precise marketing attribution - Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond - The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease - A straightforward integration process that allows you to be operational in less than 24 hours - Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.

Media

No images available

Media

Integrations Supported

Facebook
AdRoll
BigCommerce
Pepperjam
Shopify
Snapchat
Wix

Integrations Supported

Facebook
AdRoll
BigCommerce
Pepperjam
Shopify
Snapchat
Wix

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Two Owls

Date Founded

2007

Company Location

Vietnam

Company Website

twoowls.io

Company Facts

Organization Name

Measured

Date Founded

2017

Company Location

United States

Company Website

measured.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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