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What is Typeless?

Typeless is an innovative platform that specializes in content personalization, providing brands with tools to automate the generation, testing, and optimization of various digital communications, including emails, SMS, push notifications, and landing pages, all powered by AI technology. By seamlessly connecting with data systems such as CRMs, CDPs, and data warehouses through APIs or app integrations, it enables the utilization of audience segments, attributes, and behavioral signals to tailor content effectively. For each communication, Typeless generates multiple customized versions, altering elements such as tone, style, structure, or message content, and then distributes partial samples to targeted audience segments for A/B testing, helping to pinpoint the most impactful options. As the platform gathers insights over time, it identifies which creative variations engage specific segments and behavioral trends, ultimately driving improvements in engagement and conversion rates. Furthermore, Typeless supports multi-step messaging workflows, orchestrates comprehensive campaigns, and enforces creative governance to ensure brand consistency, compliance, and voice. By merging data analysis, content creation, and performance evaluation, Typeless enables marketers to scale their personalized messaging strategies with efficiency, resulting in heightened customer satisfaction and loyalty. This comprehensive approach not only optimizes marketing efforts but also fosters a deeper connection between brands and their audiences.

What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

Media

Media

Integrations Supported

Experian Consumer View

Integrations Supported

Experian Consumer View

API Availability

Has API

API Availability

Has API

Pricing Information

$12 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Typeless

Company Location

United States

Company Website

www.typeless.com

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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