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What is UTMGuard?

UTMGuard is an advanced solution crafted to work harmoniously with your Google Analytics 4 account, enabling a detailed inspection of your tracking setup to quickly pinpoint any broken, incorrectly formatted, or inconsistent UTM parameters that may jeopardize your campaign attribution. In roughly one minute, UTMGuard conducts a series of rule-based assessments on your parameters, uncovering complications such as organic traffic incorrectly tagged with UTM parameters—which can obscure the distinction between SEO and paid traffic—invalid source-medium combinations, naming discrepancies (including case sensitivity and variations), missing parameters, or internal links with UTM tags that can distort your analytics data. The tool generates in-depth audit reports that distinctly highlight which links or sessions are impacted and offers practical recommendations on how to correct or unify your tagging methods. By catching these errors early and fostering consistent parameter rules, UTMGuard is essential for preserving the accuracy of your data, making certain that your marketing attribution is exact and that the insights derived from GA4 reports are based on trustworthy information. Ultimately, UTMGuard enables marketers to enhance their campaigns with assurance, significantly minimizing the chances of expensive attribution errors. With its user-friendly interface and efficient reporting, UTMGuard ensures that marketing teams can focus on strategic decision-making rather than troubleshooting tracking issues.

What is CampaignAlyzer?

Managing the tagging of multiple campaigns has often been a daunting task; however, a new and efficient solution now exists that systematically tags, validates, and monitors all your campaigns, giving you a competitive advantage. CampaignAlyzer is a cloud-based platform tailored for digital marketers to consolidate all their marketing campaign parameters into a single, organized database. This groundbreaking tool not only improves your online and offline tagging processes but also guarantees dependable performance and precise measurement. By implementing consistent naming conventions across all campaigns, you can effortlessly reference historical campaign parameters to guide your future strategies adaptively. With CampaignAlyzer, you can confidently evaluate campaign performance through Google Analytics, ensuring that your insights are accurate and actionable. The platform fosters uniform tagging practices, allowing past values to act as benchmarks for future campaigns. Furthermore, predefined mediums are in place to eliminate unauthorized tagging, with only administrators permitted to alter the list of mediums, which reinforces the robustness of your tagging system. This stringent control not only enhances the integrity of your marketing efforts but also fosters greater clarity and effectiveness in your campaigns. Ultimately, CampaignAlyzer empowers marketers to optimize their strategies and drive better results across all their initiatives.

Media

Media

Integrations Supported

Google Analytics
Microsoft Excel
Google Sheets

Integrations Supported

Google Analytics
Microsoft Excel
Google Sheets

API Availability

Has API

API Availability

Has API

Pricing Information

$15 per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

UTMGuard

Company Location

United States

Company Website

www.utmguard.com

Company Facts

Organization Name

CampaignAlyzer

Company Location

United States

Company Website

campaignalyzer.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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