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What is UTMGuard?

UTMGuard is an advanced solution crafted to work harmoniously with your Google Analytics 4 account, enabling a detailed inspection of your tracking setup to quickly pinpoint any broken, incorrectly formatted, or inconsistent UTM parameters that may jeopardize your campaign attribution. In roughly one minute, UTMGuard conducts a series of rule-based assessments on your parameters, uncovering complications such as organic traffic incorrectly tagged with UTM parameters—which can obscure the distinction between SEO and paid traffic—invalid source-medium combinations, naming discrepancies (including case sensitivity and variations), missing parameters, or internal links with UTM tags that can distort your analytics data. The tool generates in-depth audit reports that distinctly highlight which links or sessions are impacted and offers practical recommendations on how to correct or unify your tagging methods. By catching these errors early and fostering consistent parameter rules, UTMGuard is essential for preserving the accuracy of your data, making certain that your marketing attribution is exact and that the insights derived from GA4 reports are based on trustworthy information. Ultimately, UTMGuard enables marketers to enhance their campaigns with assurance, significantly minimizing the chances of expensive attribution errors. With its user-friendly interface and efficient reporting, UTMGuard ensures that marketing teams can focus on strategic decision-making rather than troubleshooting tracking issues.

What is Tavant VELOX?

The lending sector is undergoing a profound transformation due to digital advancements, which are marked by an immersive omnichannel experience and swift processes from the initial stages of home exploration to the finalization of loan funding. Tavant's Digital Experience (DEX) Framework provides a comprehensive evaluation and benchmarking of marketing acquisition and execution abilities within this digital landscape. This assessment combines publicly available data with surveys to pinpoint both the strengths and weaknesses in an organization’s market strategies and conversion methods. Through an impartial analysis of over 200 performance metrics, the framework calculates a DEX Quotient for lenders. Utilizing an AI-centric approach for loan data evaluation, it highlights inconsistencies and automates rule triggers, ensuring that digital loan files are prepared for prompt decision-making. Furthermore, the incorporation of machine learning algorithms alongside process automation significantly boosts the efficiency and value of interchangeable loans, allowing lenders to refine their operations seamlessly. In essence, this cutting-edge methodology is fundamentally transforming the way lenders engage with their clientele and oversee their lending procedures, ultimately fostering a more responsive and effective lending environment. As a result, organizations can gain a competitive edge by enhancing their customer relationships and refining their overall service delivery.

Media

Media

Integrations Supported

Google Analytics
Google Sheets
Microsoft Excel

Integrations Supported

Google Analytics
Google Sheets
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

$15 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

UTMGuard

Company Location

United States

Company Website

www.utmguard.com

Company Facts

Organization Name

Tavant

Date Founded

2000

Company Location

United States

Company Website

www.tavantvelox.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Mortgage and Loans

Amortization Schedule
Client Database
Closing Documents
Commercial Mortgages
Contact Management
Credit Reporting
Customer Statements
Document Management
Electronic Applications
Government Loans
Loan Origination
Loan Servicing
Pipeline Management
Pre-Qualification
Refinance Management
Residential Mortgages

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