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What is Unitag?

Enhance your physical materials by incorporating a digital component that links them to the online world, allowing users to interact via their smartphones. Collect information from real-world activities, whether it’s details about products, promotional discounts shown on printed ads, or engaging games positioned at store entryways. It is crucial to capture and keep the attention of your audience at the right times and places. Employing O2O Tags for data gathering offers valuable insights into how well your promotional materials perform, their lifespan, the audience demographics that engage with them, and a more comprehensive understanding of your user base. By integrating your materials through our O2O tag manager—which accommodates diverse technologies such as QR codes, NFC, image recognition, and Beacons—you can manage all interactions seamlessly from one central dashboard. This efficient method not only boosts user engagement but also paves the way for targeted marketing tactics that can swiftly adjust based on real-time feedback. Moreover, this integration fosters a more interactive and immersive experience, ultimately driving stronger connections between your brand and consumers.

What is Gimbal Location Platform?

Enhance your omnichannel marketing approach with our premium geofencing and proximity-based location framework that emphasizes user privacy. Our all-encompassing cloud management platform effectively fulfills all your location needs without any complications. Crafted for swift and straightforward installation, our innovative SDK functions continuously, enabling you to utilize both active and passive location data from users while maintaining battery efficiency. We prioritize security and quality in every aspect, as our Location SDK is developed by Qualcomm and adheres to the rigorous security and stability standards mandated by financial institutions and other enterprises. By establishing your own Places of Interest (POIs), you can gain valuable insights into the real-world movements of your app users. Easily design custom radial or polygonal geofences, or choose from a vast selection of pre-validated polygonal POIs that include millions of locations from prominent brands across multiple industries. This cutting-edge system allows you to enhance user engagement while providing a seamless experience, ultimately driving better results for your marketing campaigns. With the ability to monitor and analyze location data effectively, your strategic decisions can be informed by real-time insights, leading to more targeted and successful marketing efforts.

Media

Media

Integrations Supported

Airship
Alkami Digital Banking Platform
Amazon S3
Braze
Marketo
Oracle Marketing
Salesforce Marketing Cloud
mParticle

Integrations Supported

Airship
Alkami Digital Banking Platform
Amazon S3
Braze
Marketo
Oracle Marketing
Salesforce Marketing Cloud
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$30 one-time payment
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Unitag

Company Location

France

Company Website

www.unitag.io

Company Facts

Organization Name

Gimbal

Date Founded

2011

Company Location

United States

Company Website

gimbal.com/location-platform/

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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