UpRock vs. Addressable

Creator marketing delivers its biggest impact when it operates as a growth engine, not a series of one-off campaigns. Superfiliate gives brands one place to manage every creator relationship—from influencers and affiliates to ambassadors and paid partnerships—without juggling multiple platforms. With built-in creator discovery, automated workflows, unified reporting, and personalized experiences, brands can scale programs efficiently while understanding exactly what's driving revenue. Brands like Graza, Cymbiotika, Omnilux, and MUD\WTR use Superfiliate to turn creator activity into a predictable acquisition channel. High-performing creator content fuels paid media, successful partnerships are easy to expand, and every campaign contributes to long-term growth. By connecting directly with Meta, TikTok Shop, and YouTube, Superfiliate brings creator, content, and revenue data together in one place. Instead of piecing together performance across disconnected tools, brands gain the visibility they need to invest in the creators and content that generate the greatest business impact.

AdvancedMD is the all-in-one cloud-based medical office software trusted by thousands of independent practices to run smarter, faster, and more profitably. It unifies practice management, EHR, and patient engagement into a single seamless platform — eliminating the inefficiencies of disconnected systems. The AI Clinical Assistant is at the core of the modern AdvancedMD experience. It powers ambient listening and auto-transcription, capturing patient conversations and turning them into structured chart documentation in moments — reducing note-writing from 15 minutes to seconds. AI-generated chart action items, pre-visit summaries, and insurance card capture further eliminate manual data entry, so your staff spends less time on paperwork and more time with patients. AI Narrative Insights continuously analyzes practice performance data, surfacing trends and opportunities you can act on directly from your dashboard. On the financial side, AdvancedMD strengthens your bottom line with robust revenue cycle management, a multi-clearinghouse model including a Waystar partnership for cleaner claims, and computer-assisted coding to maximize reimbursement. The result: faster payments, fewer denials, and healthier cash flow. Built on secure AWS infrastructure with Password Breach Detection, AdvancedMD keeps your practice protected and compliant — accessible from any device, anywhere, anytime. Whether you're a solo provider or a growing multi-specialty group, AdvancedMD scales with you — delivering an intelligent, unified experience that lets you focus on what matters most: your patients. The future of independent practice isn't just surviving — it's thriving. AdvancedMD gives you the technology to do both, without the complexity.

Chainstack provides a suite of APIs and software that empower countless businesses, regardless of their size, to develop, expand, and sustain blockchain applications effectively. Their APIs are designed with security in mind, featuring secure node connections and best practices for key management to ensure your data remains safe and under your control. You also have the capability to invite additional members to your network, allowing them to deploy their infrastructure effortlessly through user-friendly network management tools. With Chainstack, you can select and implement the blockchain protocol that meets your specific requirements, and it will remain unchanged for your use. Chainstack’s managed blockchain services simplify the processes of launching, joining, and scaling decentralized networks, making it accessible for users at all levels. The platform enables you to test out enterprise-grade tools and services with confidence before transitioning to a production environment. Additionally, ongoing monitoring and resource provisioning are provided to help you maintain optimal performance and efficiency. This comprehensive approach ensures that businesses can focus on innovation while relying on robust support from Chainstack.

AuthorityTech operates the world’s inaugural AI-native Machine Relations platform and agency, engineered specifically to establish ambitious brands within the Tier-1 media outlets that AI search engines intuitively trust, index, and cite. While legacy public relations agencies rely on retainer-heavy efforts to influence humans, AuthorityTech designs earned media for the true modern gatekeeper—the machine—utilizing a risk-free, 100% performance-based, pay-per-placement framework. Through this approach, leading answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can accurately process the brand, map its placement to the correct market category, and reference it during high-intent buyer queries. Defined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations represents the strategic discipline of making corporate brands discoverable and citable across LLM architecture. AuthorityTech executes this via a proprietary five-layer system: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement—unifying AI SEO, GEO, AEO, and PR into a singular engine for scaling machine trust. Chief Growth Officer and Cofounder Christian Lehman operationalizes the methodology, collaborating directly with growth companies to deploy this strategy globally. Tapping into a direct distribution network of over 1,600 Tier-1 publications, AuthorityTech has generated thousands of AI-cited placements for more than 200 corporate clients, including 27 tech unicorns, to secure permanent AI search footprint and measurable citation share. The agency delivers this through a three-stage execution process: Map: Reverse-engineering category landscapes and competitor prompt footprints. Match: Blending unique brand narratives with highly authoritative media outlets. Place: Guaranteeing live coverage through strategic, relationship-driven outreach.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Around the world, teams focused on risk management, procurement, and compliance face increasing demands to navigate the challenges posed by geopolitical and business risks. The intricacies of both domestic and international operations, alongside a myriad of regulations, significantly influence third-party risks. Therefore, it is essential for organizations to take a proactive approach in managing their relationships with third parties. This innovative platform, leveraging the D&B Data Cloud's extensive database of over 520 million global business records and more than 2 billion updates each year, serves as an AI-driven tool that continually assesses and mitigates counterparty risk. D&B Risk Analytics incorporates top-tier risk data, providing alerts on high-risk transactions and identifying connections across a billion data points, all of which empower businesses to make well-informed choices. Additionally, the platform's intelligent workflows facilitate rapid and comprehensive screening processes, ensuring timely alerts on critical business metrics. As a result, companies can enhance their risk management strategies and improve their overall operational resilience.

Log360 is a comprehensive security information and event management (SIEM) solution designed to address threats across on-premises, cloud, and hybrid environments. Additionally, it assists organizations in maintaining compliance with various regulations like PCI DSS, HIPAA, and GDPR. This adaptable solution can be tailored to fit specific organizational needs, ensuring the protection of sensitive information. With Log360, users have the ability to monitor and audit a wide range of activities across their Active Directory, network devices, employee workstations, file servers, databases, Microsoft 365, and various cloud services. The system effectively correlates log data from multiple sources to identify intricate attack patterns and persistent threats. It includes advanced behavioral analytics powered by machine learning, which identifies anomalies in user and entity behavior while providing associated risk scores. More than 1000 pre-defined, actionable reports present security analytics in a clear manner, facilitating informed decision-making. Moreover, log forensics can be conducted to delve deeper into the origins of security issues, enabling a thorough understanding of the challenges faced. The integrated incident management system further enhances the solution by automating remediation responses through smart workflows and seamless integration with widely used ticketing systems. This holistic approach ensures that organizations can respond to security incidents swiftly and effectively.

Implementing a career development initiative that swiftly guides employees along their individual career trajectories towards new objectives places them at the center of your learning and development strategy. By incorporating a range of micro-learning experiences along with career coaching and mentoring, you can empower your top talent to find greater purpose and engagement in their work. This initiative offers distinctive learning and development opportunities through a unique blend of personalized services paired with advanced technological tools. Furthermore, a holistic approach to career advancement and mobility sheds light on market trends and aligns employees’ skills with their desired roles. Career coaches play a vital role in helping employees navigate their career paths and create tailored learning plans designed to fulfill their professional aspirations and skill enhancement needs. Ultimately, investing in your employees’ growth fosters a more motivated and skilled workforce, benefiting both the individuals and the organization as a whole.

FAMCare streamlines the case management process and enhances client outcomes significantly. By utilizing automated casework through adaptable workflow tools and organized task lists, it ensures that no important details are overlooked. Furthermore, its robust pivot table reporting not only simplifies data analysis but also transforms it into an engaging task, facilitating straightforward quarterly and annual reports. Additionally, FAMCare offers a variety of modules, including those for workflow management, form creation, billing, and client portals, providing a comprehensive solution for all your case management needs. This versatility allows organizations to tailor the system to their unique requirements for maximum efficiency.