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What is Urban Science?

Urban Science serves as an all-encompassing platform for data, analytics, and technology specifically designed for the automotive sector, helping manufacturers, dealerships, agencies, and AdTech firms effectively maneuver through the market's intricacies and make informed decisions. Utilizing near real-time, comprehensive vehicle sales data from the Urban Science DataHub, it reveals critical insights into sales success, customer retention, competitive landscapes, opportunities for network improvements, service shortcomings, and the impact of media strategies. The platform allows teams to benchmark their sales, market share, vehicle varieties, market segments, and regional data against their competitors, while also providing alerts within dealership CRMs when potential buyers opt for different options, thus improving follow-up, training, and marketing productivity. In addition, Urban Science integrates CRM activities with daily sales data and defection rates, offering a thorough understanding of dealership effectiveness. It also aids dealer groups in evaluating their performance indicators and identifying promising areas for growth, ultimately leading to a more strategic decision-making process. By fostering a data-driven environment, Urban Science empowers its users to stay ahead in a competitive market landscape.

What is Edmunds?

Edmunds Dealer Solutions provides a wide range of digital marketing, inventory management, and sales-boosting tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and increase sales by leveraging Edmunds' extensive automotive audience and exclusive data. Dealerships can list their new and used vehicle inventories on the Edmunds marketplace, enabling potential customers to access information about pricing, incentives, and available cars, which in turn boosts the views on vehicle detail pages and directs shoppers to dealer websites or contact forms. The platform also includes messaging and engagement features like CarCode, which consolidates customer communications through web chat, SMS, and Facebook Messenger into a single user-friendly interface, helping sales teams to effectively engage with consumers who are ready to buy. Furthermore, Edmunds supports dealers’ merchandising and advertising strategies by showcasing inventory on widely-used platforms such as Facebook Marketplace and various social media sites, utilizing targeted marketing campaigns to enhance visibility. This comprehensive strategy not only attracts more traffic but also fosters improved relationships between dealers and potential customers, ultimately creating a more dynamic automotive marketplace. Overall, by integrating these tools, dealerships can significantly elevate their sales performance and customer engagement.

Media

Media

Integrations Supported

Integrations Supported

Facebook Marketplace
Facebook Messenger
Google Business Messages
Instagram

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Chromebook

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Urban Science

Date Founded

1977

Company Location

United States

Company Website

www.urbanscience.com

Company Facts

Organization Name

Edmunds

Date Founded

1966

Company Location

United States

Company Website

dealers.edmunds.com/index

Categories and Features

Auto Dealer

Not specified

Categories and Features

Auto Dealer

Not specified

Automotive Data

Not specified

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