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What is Userbird?

Userbird is a modern, all-in-one web analytics platform that serves as a privacy-first alternative to Google Analytics, helping businesses transform visitor data into actionable insights that drive conversion growth. The platform features real-time visitor tracking, detailed heatmaps, and advanced revenue tracking capabilities, allowing teams to visualize user behavior—including clicks, scrolls, and mouse movements—and optimize website performance effectively. Userbird automatically tracks every customer touchpoint, such as outbound links, form submissions, and file downloads, without any manual configuration, ensuring comprehensive coverage of user interactions. Its revenue tracking functionality connects sales data with user behavior, supporting multi-currency setups and enabling the measurement of custom conversion goals to better understand revenue drivers. Userbird’s privacy-first design eliminates cookies and IP address collection through innovative session anonymization, making cookie consent banners unnecessary and ensuring full GDPR compliance with data encrypted and hosted in the EU. Built for high performance, Userbird processes millions of events instantly using a scalable cloud infrastructure hosted on Cloudflare and Google BigQuery, providing lightning-fast analytics without affecting website speed. The platform includes advanced features such as UTM tag tracking, event tracking, scroll depth, and form tracking to deliver a comprehensive understanding of user engagement. Userbird also promises long-term data retention to help businesses analyze seasonal and yearly trends. With expert support available, businesses get assistance whenever needed to maximize their analytics success. Currently in free beta, Userbird invites companies to join and leverage powerful analytics tools to significantly improve conversion rates.

What is Air360?

Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates. With Air360, optimizing your CRO process becomes straightforward and efficient: * No coding or tagging is necessary * You can segment users according to your preferences * A complete set of features is available to explore user behavior in depth * Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.

Media

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Integrations Supported

Integrations Supported

AB Tasty
Google Chrome
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce

API Availability

API Availability

Has API

Pricing Information

$9/month
Free Version

Pricing Information

Sessions-based

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Userbird

Date Founded

2024

Company Location

United Kingdom

Company Website

userbird.com

Company Facts

Organization Name

Air360

Date Founded

2016

Company Location

Japan

Company Website

www.air360.io

Categories and Features

Heatmap

Not specified

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Digital Experience Platforms (DXP)

Alerts / Notifications
Personalization / Segmentation
Reporting / Analytics

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Embeddable Maps
For Sales
For Science
Territorial Mapping
Website Analytics

Session Replay

Mouse Tracking
Optimization Tools
Session Recording
User Experience Analysis
Visitor Segmentation

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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