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What is Userbird?

Userbird is a modern, all-in-one web analytics platform that serves as a privacy-first alternative to Google Analytics, helping businesses transform visitor data into actionable insights that drive conversion growth. The platform features real-time visitor tracking, detailed heatmaps, and advanced revenue tracking capabilities, allowing teams to visualize user behavior—including clicks, scrolls, and mouse movements—and optimize website performance effectively. Userbird automatically tracks every customer touchpoint, such as outbound links, form submissions, and file downloads, without any manual configuration, ensuring comprehensive coverage of user interactions. Its revenue tracking functionality connects sales data with user behavior, supporting multi-currency setups and enabling the measurement of custom conversion goals to better understand revenue drivers. Userbird’s privacy-first design eliminates cookies and IP address collection through innovative session anonymization, making cookie consent banners unnecessary and ensuring full GDPR compliance with data encrypted and hosted in the EU. Built for high performance, Userbird processes millions of events instantly using a scalable cloud infrastructure hosted on Cloudflare and Google BigQuery, providing lightning-fast analytics without affecting website speed. The platform includes advanced features such as UTM tag tracking, event tracking, scroll depth, and form tracking to deliver a comprehensive understanding of user engagement. Userbird also promises long-term data retention to help businesses analyze seasonal and yearly trends. With expert support available, businesses get assistance whenever needed to maximize their analytics success. Currently in free beta, Userbird invites companies to join and leverage powerful analytics tools to significantly improve conversion rates.

What is Microsoft Clarity?

Discover the desires of your audience with Microsoft Clarity, a complimentary tool designed to visualize user behavior on the web. Clarity seamlessly integrates with Google Analytics, offering insights that go beyond mere numbers to truly animate your data. This user-friendly tool provides a wealth of features that illustrate how actual visitors interact with your site, including: Heatmaps: Instantly identify the most engaging areas on your page and monitor your visitors' scrolling behavior with Clarity's dynamic heatmaps. Session Recordings: Understand what works, identify areas for improvement, and experiment with fresh concepts by reviewing valuable recordings highlighted by Clarity. Easily identify user frustrations through our innovative rage clicks, dead clicks, and quick backs filters. Clarity is capable of accommodating even the most extensive websites, processing over 1 petabyte of data without compromising site performance. Eliminate uncertainty and gain deeper insights. Experience Clarity today. With no sampling involved and built on an open-source foundation, it is also compliant with GDPR and CCPA regulations.

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Integrations Supported

AB Tasty
Adobe Analytics
Appbrew
Axis LMS
ClickFunnels
Composio
DataUnlocker
Google Analytics
Google Tag Manager
Kameleoon
Kinnovis
MangoApps
Microsoft Customer Experience Platform
NextUpKit
PathPilot
Shopify
Unbounce
Weebly
Wix
WordPress

Integrations Supported

AB Tasty
Adobe Analytics
Appbrew
Axis LMS
ClickFunnels
Composio
DataUnlocker
Google Analytics
Google Tag Manager
Kameleoon
Kinnovis
MangoApps
Microsoft Customer Experience Platform
NextUpKit
PathPilot
Shopify
Unbounce
Weebly
Wix
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$9/month
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Userbird

Date Founded

2024

Company Location

United Kingdom

Company Website

userbird.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

clarity.microsoft.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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