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Ratings and Reviews 0 Ratings
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What is VIDAZOO?
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What is Genesis SSP?
The Genesis SSP, driven by Page Intelligence, significantly improves outstream video effectiveness. It intelligently tests and selects from a range of formats based on real-time user consumption behaviors, ensuring that the most responsive ad format is employed for each specific page. This strategy not only enhances the advertising experience for users but also elevates overall performance metrics. Users are provided with intuitive performance analytics that deliver profound insights into ad efficacy. Moreover, the system integrates third-party data to assess the quality of a publisher's inventory, while also implementing measures to filter out fraud, thereby protecting publishers and fostering trust among advertisers. With features for real-time bidding, private marketplace (PMP) transactions, and deal ID management, all operations can be efficiently conducted from a single platform. It also accommodates multi-device video advertising, maximizing reach across desktop, mobile, and over-the-top (OTT) platforms. Techniques for optimizing page-level yield are utilized to enhance revenue, while the system gathers detailed user behavior and attention metrics for each individual page (URLs) instead of merely aggregating data at the domain level. This collected data is employed to formulate comprehensive indexes that evaluate page attention, pinpoint trending content, and forecast ad performance, thus providing an all-encompassing view of user interaction with advertisements. In doing so, it empowers advertisers with actionable insights, enabling them to refine their strategies for better targeting and engagement.
Integrations Supported
API Availability
API Availability
Pricing Information
The pricing goes by annual or monthly depends on the volumes and bandwidth
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Online Training
Company Facts
Organization Name
VIDAZOO
Company Location
Israel
Company Website
www.vidazoo.com
Company Facts
Organization Name
Genesis Media
Date Founded
2010
Company Location
United States
Company Website
genesismedia.com/platform/
Categories and Features
Video Advertising
Not specified
Categories and Features
Supply-Side Platforms (SSP)
Not specified
Video Advertising
Not specified