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What is VIS.X?

VIS.X® is a cutting-edge advertising technology that streamlines the execution of media and robust ad products on a grand scale. By integrating inventory into a unified auction that showcases all available offerings in one transaction, VIS.X® significantly boosts the bidstream efficiency for advertisers. Created by YOC, this platform is tailored to unlock the full capability of digital advertising, establishing VIS.X® as a top choice for influential programmatic campaigns. Advertisers can smoothly carry out transactions using YOC's unique high-impact ad formats without any extra adjustments required on their demand-side platforms (DSPs). The platform's innovative creative technology can transform standard creative assets into captivating, high-impact rich media advertisements in real-time, precisely at the moment of transaction. With a multitude of esteemed publishers already participating, VIS.X® presents advertisers with an extensive inventory that is guaranteed to be 100% brand-safe and of superior quality, all accessible at scale. Additionally, VIS.X® gives publishers the option to either directly connect their monetization systems or implement header bidding, which enhances their advertising strategies' flexibility. This distinct method not only optimizes revenue potential for publishers but also fosters a more effective advertising environment for advertisers, ensuring a win-win scenario for all parties involved. As the landscape of digital advertising evolves, VIS.X® continues to adapt and innovate, setting new standards in the industry.

What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YOC Mobile Advertising

Date Founded

2001

Company Location

Germany

Company Website

yoc.com/vis-x-platform/

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Categories and Features

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