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What is VWO Insights?

VWO Insights combines a range of tools, including session recordings, heatmaps, and on-page surveys, to pinpoint challenges in your visitors’ experiences, enabling you to remedy existing issues while also amplifying the positive elements. Furthermore, the use of funnels allows you to detect conversion gaps and delve into the reasons behind visitor drop-offs, leveraging heatmaps and session recordings for a thorough examination. With sophisticated segmentation capabilities, you can create detailed segments and implement bracketing logic to fine-tune your funnel reports, thereby uncovering new visitor categories. If you notice a significant abandonment rate at a particular stage, you can quickly access session recordings of those specific users who failed to perform the desired action with a single click. VWO’s recording features run persistently, offering insights into friction points encountered by different buyer personas throughout their journey. This capability not only enhances your understanding of the user experience but also streamlines the identification of growth opportunities and the testing of strategies customized for each segment. Ultimately, these insights empower organizations to make strategic decisions that improve user engagement and boost conversion rates, leading to a more successful online presence. By continuously refining your approach based on these findings, businesses can better adapt to the ever-evolving preferences of their audience.

What is Better Replay?

Better Replay introduces a groundbreaking frustration detection capability that allows for the easy identification of user annoyance, as it automatically tags recordings where rapid clicking, commonly known as "rage" clicks," occurs. The platform boasts advanced filtering tools that enable in-depth exploration of specific recordings, assisting you in accurately identifying the user interactions you want to assess. These filters also facilitate the effective recognition and tracking of key user segments. Marketers utilize Better Replay to improve their landing pages and fine-tune conversion pathways. By examining screen recordings, you can gain insights into user behavior with your application and implement necessary enhancements. Additionally, Better Replay is intelligently designed to apply rate limits on your recordings, ensuring that your monthly quota is not used up too quickly and allowing for an even distribution of your 10,000 sessions throughout the month. Moreover, it adheres to GDPR standards, as unidentified sessions remain anonymous, thus allowing for recording sessions that comply with privacy regulations. This feature empowers businesses to cultivate a more user-centric experience while upholding privacy commitments. By leveraging these insights, companies can refine their strategies and ultimately drive higher engagement rates.

Media

Media

Integrations Supported

Adobe Marketo Measure
BigCommerce
CoMagic
Contentsquare
Data Virtuality
Drupal
Flows
Google Analytics
Joomla!
Kissmetrics
Miva
Mixpanel
PrestaShop
Shopify
WordPress
comScore
eXTReMe-IP-Lookup

Integrations Supported

Adobe Marketo Measure
BigCommerce
CoMagic
Contentsquare
Data Virtuality
Drupal
Flows
Google Analytics
Joomla!
Kissmetrics
Miva
Mixpanel
PrestaShop
Shopify
WordPress
comScore
eXTReMe-IP-Lookup

API Availability

Has API

API Availability

Has API

Pricing Information

$169 per month
Free Trial Offered?
Free Version

Pricing Information

$999 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wingify

Date Founded

2010

Company Location

India

Company Website

vwo.com/insights/

Company Facts

Organization Name

Better Replay

Company Website

www.better-replay.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

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