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What is Value on Board?

An innovative research and analytics platform designed specifically for go-to-market strategies, based on the fundamentals of Value Proposition Design, autonomously creates and evaluates chat-based surveys. This advanced tool focuses on the critical needs and obstacles faced by the target audience, enabling users to more effectively pinpoint their market niche and adjust their offerings to meet those demands. By delivering structured insights, it significantly improves the decision-making processes for companies aiming to align their products with customer preferences, ultimately fostering a more customer-centric approach in their strategies. Moreover, this platform empowers businesses to stay agile and responsive in a competitive landscape.

What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Media

Media

Integrations Supported

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

API Availability

API Availability

Has API

Pricing Information

$199 for lifetime
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Value Based Solutions

Date Founded

2019

Company Location

Hungary

Company Website

www.valueonboard.com

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Categories and Features

Market Research

Not specified

Categories and Features

Consumer Data

Not specified

Foot Traffic Data

Not specified

Market Research

Not specified

People Counting

Not specified

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