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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is 42matters?

Explore the largest repository of mobile applications and their respective publishers, where you can analyze a variety of metrics such as download figures, SDK integrations, and counts of monthly active users. Keep track of and compare both iOS and Android apps and games, while scrutinizing your competition and exploring niche markets to maintain a competitive edge for your own applications. Make the most of our extensive suite of APIs to obtain near real-time insights into app metadata, performance metrics, integrated technologies, and a wide range of additional valuable data points. With file feeds optimized for seamless data ingestion, you will consistently have access to the most current information from leading mobile and connected TV (CTV) app stores. Utilize the industry's most accurate app intelligence solutions to refine ad targeting, enhance the value of ad impressions, and effectively tackle ad fraud. By leveraging app intelligence sourced from millions of mobile and CTV applications and publishers, you can broaden your sales pipeline and boost your revenue. Create highly targeted lists of app publisher leads that are ready for export in CSV format, while utilizing the best tools available for thorough market research and competitive analysis. With these insights at your fingertips, you can tailor your strategies and ensure you remain competitive in the ever-changing app ecosystem, adapting swiftly to emerging trends and user preferences. This holistic approach will empower your business to thrive amidst fierce competition and rapid technological advancements.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

42matters

Company Website

42matters.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Market Intelligence

Not specified

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