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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is Azure Confidential Ledger?

An unstructured data repository that is resistant to tampering is maintained within trusted execution environments (TEEs) and is reinforced with cryptographic validation. Azure Confidential Ledger presents a well-organized and decentralized ledger for recording data entries, leveraging the security features of blockchain technology. By utilizing hardware-backed secure enclaves within Azure's confidential computing, your data is protected whether it is stored, being transmitted, or actively processed, ensuring that your essential records are preserved without alteration over time. The architecture of the blockchain is decentralized and operates on consensus-driven replicas and cryptographically validated blocks, which guarantees that the information recorded in the Confidential Ledger is permanently safeguarded against tampering. In the near future, users will have the opportunity to include multiple collaborators in decentralized ledger operations via the consortium feature, which is crucial for blockchain applications. You can trust in the immutability of your data by performing your own verification processes. Tamper evidence can be generated for server nodes, recorded blocks on the ledger, and all user-initiated transactions, thereby bolstering the overall integrity of the system. This collaborative model not only strengthens security but also enhances the trust among all participants involved in ledger activities, ultimately paving the way for more secure and efficient data management practices. The future of data integrity looks promising with these advancements in decentralized ledger technology.

Media

Media

Integrations Supported

Azure Marketplace
Me.bot
Microsoft Azure

Integrations Supported

Azure Marketplace
Me.bot
Microsoft Azure

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.365 per hour per instance
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

azure.microsoft.com/en-us/products/azure-confidential-ledger/

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

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