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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is Confiant?

At Confiant, we prioritize transparency in our data, maintain current research, and offer a highly customizable anti-Malvertising platform, empowering you to choose your level of involvement and control. You can utilize the most advanced ad quality and security solutions, complete with the essential data and actionable threat intelligence to enhance your digital safety. Additionally, our platform features sophisticated ad tech integrations, ensuring you enjoy unmatched visibility across all demand sources for publishers and ad platforms, as well as mobile app publishers through our SDK. Since our inception in 2013, we have dedicated ourselves to safeguarding online users and organizations of every size. Clients such as Microsoft, Insider, and IBM place their trust in Confiant, backed by our team's collective experience of over a century in online security. Moreover, we have developed the industry's first and only Malvertising Attack Matrix, which details the tactics, techniques, and procedures currently employed in malvertising, allowing you to remain proactive. Our platform processes trillions of ad transactions and identifies millions of malicious incidents each month, continually improving to ensure optimal protection for our users. We are committed to evolving our solutions to meet the ever-changing landscape of digital threats.

Media

Media

Integrations Supported

Integrations Supported

Amazon API Gateway
Amazon Ads
Google Ad Manager
Insticator
MediaMath
Prebid
PubMatic
Raptive
Vuukle

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Contact for quote.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

Confiant

Date Founded

2013

Company Location

United States

Company Website

www.confiant.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Risk Assessment

Display Advertising

Not specified

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