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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is NEXD?

Your audience has become disenchanted with uninspired and subpar advertisements, making it clear that the digital advertising landscape is in dire need of revolutionary change. Recognizing this gap, we have developed a cutting-edge solution that redefines how brands engage with consumers. Our state-of-the-art advertising technology enables seamless connections with your audience across multiple devices, ensuring a smooth and interactive experience. By incorporating video game technology into our platform, we guarantee that your interactive ads function flawlessly and load promptly. Our ad files are refined through WebGL, which allows us to avoid the high costs associated with larger HTML5 files, thus freeing up more of your budget to enhance visibility for your ads. Effortlessly oversee your advertising campaigns on all major platforms using our flexible, tag-based publishing system, giving you the ability to track impressions and accurately assess your ads' effectiveness. From the beginning, we have aligned our practices with Google’s Core Web Vitals, reinforcing our dedication to quality and performance. Moreover, our technology employs a unique processing unit, which facilitates high performance for content publishers. Through these innovations, we are not only improving the advertising experience but also establishing a new benchmark for effective digital engagement. As we continue to evolve, we remain committed to staying ahead of industry trends, ensuring that your advertising strategies are both innovative and impactful.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

NEXD

Company Location

Estonia

Company Website

www.nexd.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Application Development

Access Controls/Permissions
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Deployment Management
Mobile Development
No-Code
Reporting/Analytics
Source Control

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