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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is Opticks?

Opticks emerges as a distinctive cybersecurity platform specifically designed for MVAS, Affiliate Networks, and Direct Advertisers, leveraging relentless artificial intelligence to maintain continuous surveillance. Its advanced and customizable analytics tools effectively detect various threats, including fraudulent subscriptions, automated bots, iFrames, malicious APKs, MSISDN, proxy traffic, harmful applications, and unsafe IP addresses. The seamless onboarding experience makes Opticks a top choice for forward-thinking companies around the world. This solution not only obstructs but also tracks complex forms of ad fraud in real-time, empowering users to swiftly recognize which traffic sources are poised to yield revenue while proactively preventing fraud. By supplying your growth teams with precise acquisition data, Opticks streamlines the fight against sophisticated online ad fraud, allowing you to confidently boost revenue. Our state-of-the-art technology is adept at revealing the most advanced fraud methodologies, with its adaptive machine learning features ensuring it remains ahead of malicious entities. Prepare to scrutinize the actual quality of your traffic, identify possible threats, and make well-informed decisions instantly, which will ultimately revolutionize your online advertising strategy. This innovative approach not only enhances security but also maximizes the effectiveness of your advertising efforts.

Media

Media

Integrations Supported

Integrations Supported

Pushground

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

Opticks

Date Founded

2018

Company Location

Spain

Company Website

www.optickssecurity.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment

LiDAR

Not specified

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