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What is Veraset?

Access reliable global location data specifically designed for businesses, emerging companies, and academic researchers. Our platform makes it easy to access billions of raw GPS mobility data points that receive daily updates. Utilize comprehensive mobility data to ensure your operations can thrive and innovate effectively. Strengthen the reliability of your qualitative decisions by grounding them in solid data. Our point-of-interest data includes millions of popular locations, providing a broad range of insights. We offer both raw and pre-processed GPS information sourced from a vast network of 80 million devices. We invite you to discuss your unique use case so we can explore how we can best support you. You will be assigned a dedicated team to assist with the initial setup and offer ongoing support throughout your experience. In addition, you will have the chance to try a free stream of real-world data to evaluate its suitability for your requirements. Rest assured that the quality of your data is top-notch, backed by a dependable team. Our high-quality raw and pre-processed location data is crafted to enhance your business, product, or research projects. With various licensing options available—annual, quarterly, or monthly—you can select the plan that aligns with your organization’s needs and budget. This adaptability ensures you have the necessary resources available, empowering you to make confident, informed decisions while navigating your data journey. Our commitment to flexibility and support sets us apart in the industry.

What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Media

Media

Integrations Supported

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Veraset

Company Website

www.veraset.com

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Categories and Features

Foot Traffic Data

Not specified

Location Intelligence

Not specified

Categories and Features

Consumer Data

Not specified

Foot Traffic Data

Not specified

Market Research

Not specified

People Counting

Not specified

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