Verint Digital Behavior Analytics vs. Kubit

Customer session replays are essential for capturing key interaction metrics such as mouse movements, touch gestures, clicks, and form submissions. By analyzing these specific actions, companies can significantly improve their customer experience (CX) by relying on genuine behaviors demonstrated in online environments. Feedback from customers is often insufficient on its own, as gleaning actionable insights from ambiguous remarks can be a daunting task, and making effective adjustments can be even more challenging. Verint Digital Behavior Analytics embodies the principle that "seeing is believing," as it unifies customer feedback with session replays to provide immediate insight and a thorough understanding of the customer journey. By correlating these replays with key performance indicators (KPIs), organizations can examine actual customer interactions, quickly pinpoint areas of frustration, and rectify problems that negatively impact digital experiences and conversion rates. This integration of qualitative and quantitative data not only empowers businesses to make well-informed choices but also fosters an environment where overall customer satisfaction can flourish. Ultimately, leveraging both feedback and replays transforms the approach to enhancing user experiences.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai