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What is Veritone Discovery?

Veritone offers cutting-edge technology for natural language processing, transcription, and recognition, enabling the detection of logos, on-screen text, faces, and other identifiable features. By harnessing the power of aiWARE™, our discovery solution allows for seamless searching through live broadcasts, recorded media, and vast libraries in nearly real-time. Supported by Veritone’s Enterprise AI platform, our media discovery solution provides users with powerful tools to navigate extensive visual and audio broadcast data, simplifying the monitoring and verification of advertisements, including organic mentions. By transforming broadcasts into intelligent and well-organized content almost instantaneously, users can quickly pinpoint specific moments, brand mentions, and additional clips within seconds. This capability not only speeds up content utilization but also enriches analysis and insights, helping to shape more informed programming strategies. Moreover, our technology empowers users to make data-driven decisions that can greatly enhance engagement and optimize content delivery, ultimately leading to a more effective media strategy. The integration of such advanced technology is crucial for staying competitive in today’s fast-paced media environment.

What is RUZIVO?

Segmentation is a method utilized in Print and Broadcast Media that has historically depended on manual techniques. RUZIVO has revolutionized this approach by implementing automation through Machine Learning, which not only improves accuracy but also greatly decreases both time and costs. The Segmentation process established by RUZIVO consists of pinpointing the start and end indicators of radio clips and images meant for Broadcast and Print. During this stage, it is determined if the content—whether it’s an image, video, audio clip, or email—meets the criteria to be classified as an advertisement. After being categorized as either Ads or non-Ads, various media formats are then compared with a database to ascertain if they are fresh content or duplicates. This particular step is essential, as duplicates are documented while new Ads are organized into categories according to industry, type, and any specific criteria set by clients. The automation of the Classification process by RUZIVO has markedly sped up the time it takes for clients to become aware of new advertisements in their selected categories, leading to a more efficient workflow. As a result, clients can now react more promptly to evolving advertising trends and shifts in their respective markets, ultimately enhancing their strategic decision-making. Additionally, this streamlined method empowers clients to remain competitive and agile in a rapidly changing media landscape.