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What is Veritone Discovery?

Veritone offers cutting-edge technology for natural language processing, transcription, and recognition, enabling the detection of logos, on-screen text, faces, and other identifiable features. By harnessing the power of aiWARE™, our discovery solution allows for seamless searching through live broadcasts, recorded media, and vast libraries in nearly real-time. Supported by Veritone’s Enterprise AI platform, our media discovery solution provides users with powerful tools to navigate extensive visual and audio broadcast data, simplifying the monitoring and verification of advertisements, including organic mentions. By transforming broadcasts into intelligent and well-organized content almost instantaneously, users can quickly pinpoint specific moments, brand mentions, and additional clips within seconds. This capability not only speeds up content utilization but also enriches analysis and insights, helping to shape more informed programming strategies. Moreover, our technology empowers users to make data-driven decisions that can greatly enhance engagement and optimize content delivery, ultimately leading to a more effective media strategy. The integration of such advanced technology is crucial for staying competitive in today’s fast-paced media environment.

What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.