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What is Verve?

Verve Group functions as a global advertising platform focused on brand performance, expertly bridging the gap between brands and publishers to reach audiences instantaneously. The company's cutting-edge in-app data platform provides a secure and transparent environment for both programmatic and managed-service advertising, intricately combining location-based audiences with premium supply, specifically designed for brand performance strategies. With the trust of prominent Fortune 500 companies, Verve Group has established direct relationships with over 4,000 elite publishers and applications worldwide. A subsidiary of Media and Games Invest (MGI), the organization has carved out a significant global presence, employing more than 200 individuals across over 25 offices in regions including the Americas, Europe, Asia, and Oceania. By harnessing the power of location intelligence, Verve Group helps businesses gain insights into consumer behaviors and interests, facilitating genuine connections at the most opportune moments. In the competitive advertising landscape, maintaining relevance is vital, and our sophisticated data science capabilities empower brands to create mobile strategies that not only resonate with audiences but also deliver measurable results. Furthermore, Verve Group is committed to continually adapting and evolving its services to meet the dynamic needs of an ever-changing digital marketplace.

What is Mediaocean?

Connect with customers in their desired settings while uniting diverse stakeholders throughout the media lifecycle via an integrated platform that provides crucial solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is intricately woven into the media landscape through its APIs and bi-directional connections, all underpinned by a thorough omnichannel data warehouse, guaranteeing unmatched visibility, control, and efficiency for advertising across various channels. Essential data is made available exactly when and where it is most beneficial, facilitating timely decisions. Leverage a solid framework of normalized data that can be strategically utilized throughout the campaign lifecycle, significantly improving decision-making processes. Enjoy a fluid end-to-end workflow for extensive omnichannel purchasing, whether it involves digital or traditional media, direct buys or programmatic methods, and covering both open and closed ecosystems. Implement a standardized workflow that effectively manages all campaign components, alongside custom media accounting solutions that streamline global spending and boost operational efficiency. By harnessing the platform's capabilities, stakeholders are empowered to make knowledgeable decisions that propel success in their advertising initiatives, ultimately leading to measurable outcomes and enhanced ROI.

Media

Media

Integrations Supported

Acxiom Real Identity
Causal
Freestar
Intuizi
Sell.Do
Yext

Integrations Supported

Amazon Ads
Facebook
Facebook Ads
Google Analytics
Instagram
JamLoop
MSIGHTS
Meta Ads
Pinterest
Sizmek Ad Suite
Snapchat
Sprinklr
X Ads (Twitter Ads)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Verve Group

Date Founded

2005

Company Location

United States

Company Website

verve.com/solutions/advertisers/index.html

Company Facts

Organization Name

Mediaocean

Date Founded

2012

Company Location

United States

Company Website

www.mediaocean.com/ca/products/lumina

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

Audience Intelligence

Not specified

Campaign Management

Not specified

Marketing Planning

Not specified

Media Planning

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

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