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What is Verve?

Verve Group functions as a global advertising platform focused on brand performance, expertly bridging the gap between brands and publishers to reach audiences instantaneously. The company's cutting-edge in-app data platform provides a secure and transparent environment for both programmatic and managed-service advertising, intricately combining location-based audiences with premium supply, specifically designed for brand performance strategies. With the trust of prominent Fortune 500 companies, Verve Group has established direct relationships with over 4,000 elite publishers and applications worldwide. A subsidiary of Media and Games Invest (MGI), the organization has carved out a significant global presence, employing more than 200 individuals across over 25 offices in regions including the Americas, Europe, Asia, and Oceania. By harnessing the power of location intelligence, Verve Group helps businesses gain insights into consumer behaviors and interests, facilitating genuine connections at the most opportune moments. In the competitive advertising landscape, maintaining relevance is vital, and our sophisticated data science capabilities empower brands to create mobile strategies that not only resonate with audiences but also deliver measurable results. Furthermore, Verve Group is committed to continually adapting and evolving its services to meet the dynamic needs of an ever-changing digital marketplace.

What is ProHabits?

The innovative Planning module allows ProHabits to collect crucial data regarding customer aspirations, key metrics, initiatives, and activities. By leveraging this information, we craft a customized digital marketing strategy designed to engage individuals and manage important touchpoints effectively. Additionally, the Audience module empowers ProHabits to sort employees based on various criteria provided by our clients, including demographics, performance metrics, locations, and job titles. As campaigns evolve, we enhance the employee data by incorporating insights related to their engagement and motivations, which aids in improving targeting and relevance. The Analytics module further enriches ProHabits' database by merging employee details with key performance indicators, delivering tailored insights that cater to the specific goals of each client, initiative, and audience segment. Utilizing metrics and KPIs from digital marketing and social media advertising, our performance management framework clearly demonstrates how employees engage with ProHabits campaigns and the motivations driving their interactions, ensuring our methodologies remain data-focused and effective. This dedication to robust analytics not only fosters continuous improvement but also equips organizations with the tools necessary to refine and enhance their strategies in response to real-time data. By adopting such a dynamic approach, companies can achieve greater alignment with their objectives and respond adeptly to changing circumstances.

Media

Media

Integrations Supported

Acxiom Real Identity
Amazon Transparent Ad Marketplace (TAM)
Causal
DV Publisher Suite
Freestar
Intuizi
PremierCashier
Sell.Do
Yext

Integrations Supported

Acxiom Real Identity
Amazon Transparent Ad Marketplace (TAM)
Causal
DV Publisher Suite
Freestar
Intuizi
PremierCashier
Sell.Do
Yext

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Verve Group

Date Founded

2005

Company Location

United States

Company Website

verve.com/solutions/advertisers/index.html

Company Facts

Organization Name

ProHabits

Date Founded

2017

Company Location

United States

Company Website

prohabits.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys

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