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What is Viacryp?

Explore the benefits of engaging a Trusted Third Party (TTP) for the careful pseudonymization of personal data, which allows you to perform data analysis in line with GDPR standards. Our core service is centered on the pseudonymization of personal information, employing methods that create irreversible pseudonyms while also improving behavioral data. The pseudonymized dataset becomes the basis for further processing by our clients. Moreover, our filtering service facilitates the responsible sharing of personal data, ensuring privacy is upheld throughout the entire operation. We meticulously filter data through a well-managed pseudonymized whitelist, ensuring that only information related to individuals on this list is disseminated. In addition, Viacryp offers specialized privacy consultations aimed at protecting and securing personal data. Working alongside our partners, we provide insights into the essential actions organizations must take to achieve GDPR compliance, addressing both technical solutions and necessary organizational practices. By emphasizing these compliance strategies, businesses can significantly improve their data protection efforts while fostering trust with their clients and stakeholders. Ultimately, this approach not only secures personal data but also promotes responsible data management practices.

What is Adobe Real-Time CDP?

Adobe Real-Time CDP is a powerful customer data platform that brings together fragmented customer information into unified, real-time profiles ready for activation across channels. Built on Adobe Experience Platform, it integrates known, pseudonymous, online, and offline data into a centralized system of record. This unified data foundation allows marketers to create high-value audience segments for both B2C and B2B use cases across the entire marketing funnel. The platform supports cookieless marketing approaches, enabling organizations to identify and engage audiences without relying on third-party cookies. Real-time data streaming ensures faster insights, quicker campaign deployment, and improved responsiveness to customer behavior. Automated data onboarding and AI-powered data engineering tools reduce manual preparation and streamline integration processes. Robust governance and privacy controls help businesses maintain compliance while honoring customer preferences and consent. Adobe Real-Time CDP also extends its capabilities through Collaboration for privacy-focused data partnerships and Connections for efficient data collection and distribution. When integrated with Adobe Journey Optimizer and Customer Journey Analytics, it enhances cross-channel personalization and performance measurement. Recognized by industry analysts as a leader in the CDP market, it supports enterprise-scale deployments across industries. Organizations use it to discover new audiences, convert anonymous prospects, and improve retention through more relevant engagement. By turning connected data into actionable profiles, Adobe Real-Time CDP enables brands to deliver personalized, real-time customer experiences at scale.

Media

Media

Integrations Supported

Accutics
Adobe Experience Cloud
Adobe Experience Manager
Adobe Marketing Cloud
Delivr
ECP

Integrations Supported

Accutics
Adobe Experience Cloud
Adobe Experience Manager
Adobe Marketing Cloud
Delivr
ECP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viacryp

Date Founded

2013

Company Location

Netherlands

Company Website

www.viacryp.nl/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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