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What is Viacryp?

Explore the benefits of engaging a Trusted Third Party (TTP) for the careful pseudonymization of personal data, which allows you to perform data analysis in line with GDPR standards. Our core service is centered on the pseudonymization of personal information, employing methods that create irreversible pseudonyms while also improving behavioral data. The pseudonymized dataset becomes the basis for further processing by our clients. Moreover, our filtering service facilitates the responsible sharing of personal data, ensuring privacy is upheld throughout the entire operation. We meticulously filter data through a well-managed pseudonymized whitelist, ensuring that only information related to individuals on this list is disseminated. In addition, Viacryp offers specialized privacy consultations aimed at protecting and securing personal data. Working alongside our partners, we provide insights into the essential actions organizations must take to achieve GDPR compliance, addressing both technical solutions and necessary organizational practices. By emphasizing these compliance strategies, businesses can significantly improve their data protection efforts while fostering trust with their clients and stakeholders. Ultimately, this approach not only secures personal data but also promotes responsible data management practices.

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations Supported

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viacryp

Date Founded

2013

Company Location

Netherlands

Company Website

www.viacryp.nl/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Categories and Features

Categories and Features

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