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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is AppGrowing?

A global platform dedicated to mobile advertising intelligence and analytics collects comprehensive data from 47 different countries and regions, as well as 23 leading international media outlets. This service emphasizes current advertising trends in widely-used mobile applications and games, while also offering valuable insights into rival marketing strategies. It provides an in-depth analysis of application promotion, allowing users to understand the dynamics of mobile advertising worldwide. By tracking the success of competitors' advertising campaigns, businesses can promptly adjust their strategies to minimize expenses and improve their return on investment. Moreover, the platform offers critical insights into marketing tactics, preferred media channels, and market trends aimed at attracting potential high-value clients. Users gain access to innovative advertising ideas in the marketplace and can fine-tune their profitability strategies accordingly, acquiring greater awareness about their competition and product intelligence. In this way, the platform not only equips businesses with the necessary tools to make informed decisions but also helps them maintain a competitive edge in the fast-paced advertising environment. As a result, users can navigate the complexities of the market with confidence and adaptability.

Media

Media

Integrations Supported

Eyeota
Proximic by Comscore

Integrations Supported

Eyeota
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

YOUMI

Company Location

China

Company Website

appgrowing.net

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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