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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is DanAds?

DanAds is recognized as the leading provider of self-service technology, delivering customized, scalable, and white-labeled platforms that optimize advertising operations, sales, and creative management, thereby significantly boosting revenue. Our offerings are specifically designed for publishers who desire a more sophisticated self-service advertising system, equipping them with essential tools for efficient automation. With our cutting-edge infrastructure for self-service advertising, global enterprise publishers can attain controlled growth and a sustainable future. The fully customizable and white-labeled solutions we offer herald a transformative era in self-serve guaranteed advertising. Founded in 2013, DanAds was established on the belief that promoting transparency between advertisers and publishers is crucial for enhancing engagement, increasing revenue, and driving growth. We empower publishers with unique ad sales platforms, revolutionizing the advertising landscape. This forward-thinking strategy enables us to swiftly adjust to the changing demands of the market, ensuring that our clients stay ahead in a fast-paced industry. Furthermore, our commitment to innovation drives us to continuously refine our services, thereby reinforcing our position as a market leader.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Eyeota
Proximic by Comscore

Integrations Supported

Amazon Web Services (AWS)
Eyeota
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

DanAds

Date Founded

2013

Company Location

United States

Company Website

danads.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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