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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Shirofune?

Boost the effectiveness and results of your advertising efforts with algorithms that operate much like an experienced ad expert. Shirofune optimizes advertisements for the best lifetime value (LTV) by scrutinizing your complete historical customer purchase behavior and data, guaranteeing that conversion rates reach their highest potential. With Shirofune managing your campaigns, the hassle of monitoring your advertising budget is completely alleviated. The human-centric AI of Shirofune independently manages budget allocation and adjusts bids to ensure optimal outcomes. Furthermore, applying the proposed improvements can enhance performance even further. By simply defining budgets and setting maximum CPA/ROAS, this automation takes control of the campaign's progression. Detailed reports and analyses, articulated in natural language, significantly reduce the time and effort needed for reporting activities. By integrating information from your own CRM and databases, we offer insights into the actual LTV and conversions produced by each advertising channel, providing a clearer understanding of your marketing impact. This methodology not only streamlines decision-making but also paves the way for more strategic planning in upcoming campaigns, allowing for continuous improvement and adaptation in a dynamic market. Ultimately, Shirofune empowers you to focus on your core business while it enhances your advertising performance.

Media

Media

Integrations Supported

Adobe Analytics
Amazon
Eyeota
Google Ads
Google Analytics
LinkedIn
Meta Pixel
Microsoft 365
Pinterest
Proximic by Comscore
Shopify
TikTok
X (Twitter)

Integrations Supported

Adobe Analytics
Amazon
Eyeota
Google Ads
Google Analytics
LinkedIn
Meta Pixel
Microsoft 365
Pinterest
Proximic by Comscore
Shopify
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Shirofune

Date Founded

2014

Company Location

United States

Company Website

shirofune.us

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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