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What is Vidora Cortex?

Developing internal Machine Learning Pipelines can often prove to be expensive and may take longer than anticipated. According to statistics from Gartner, over 80% of AI projects are likely to fail. Cortex accelerates the process for teams to implement machine learning solutions faster than other methods, effectively harnessing data to drive business outcomes. Now, every team has the capability to generate their own AI predictions without the need for hiring specialized personnel or building expensive infrastructures. With Cortex, users can leverage their existing data to make predictions, all through an intuitive web interface that democratizes data science across the organization. By automating the transformation of raw data into Machine Learning Pipelines, Cortex removes the most challenging and time-consuming elements associated with AI development. These predictions are not only precise but also consistently refreshed, as Cortex continuously integrates new data and autonomously updates the underlying model, eliminating the need for manual intervention and ensuring that teams always have access to the latest insights. As a result, organizations can become more agile and responsive to ever-changing market demands.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

Adobe Analytics
Amazon Web Services (AWS)
Ascend
Google Cloud Platform
Microsoft Azure
MoEngage
Salesforce
Salesforce Agentforce Marketing
Segment
Snowflake
Tableau
Zephr

Integrations Supported

AWS Marketplace
Hedgehog

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Vidora

Date Founded

2013

Company Location

United States

Company Website

vidora.com

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

Machine Learning

Not specified

Predictive Analytics

Not specified

Categories and Features

Personalization

Not specified

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