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What is Vidora Cortex?

Developing internal Machine Learning Pipelines can often prove to be expensive and may take longer than anticipated. According to statistics from Gartner, over 80% of AI projects are likely to fail. Cortex accelerates the process for teams to implement machine learning solutions faster than other methods, effectively harnessing data to drive business outcomes. Now, every team has the capability to generate their own AI predictions without the need for hiring specialized personnel or building expensive infrastructures. With Cortex, users can leverage their existing data to make predictions, all through an intuitive web interface that democratizes data science across the organization. By automating the transformation of raw data into Machine Learning Pipelines, Cortex removes the most challenging and time-consuming elements associated with AI development. These predictions are not only precise but also consistently refreshed, as Cortex continuously integrates new data and autonomously updates the underlying model, eliminating the need for manual intervention and ensuring that teams always have access to the latest insights. As a result, organizations can become more agile and responsive to ever-changing market demands.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

AWS Marketplace
Adobe Analytics
Amazon Web Services (AWS)
Ascend
Google Cloud Platform
Hedgehog
Microsoft Azure
MoEngage
Salesforce
Salesforce Agentforce Marketing
Segment
Snowflake
Tableau
Zephr

Integrations Supported

AWS Marketplace
Adobe Analytics
Amazon Web Services (AWS)
Ascend
Google Cloud Platform
Hedgehog
Microsoft Azure
MoEngage
Salesforce
Salesforce Agentforce Marketing
Segment
Snowflake
Tableau
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vidora

Date Founded

2013

Company Location

United States

Company Website

vidora.com

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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