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What is Viewbix?

Viewbix is a firm focused on video analytics and technological solutions, helping organizations understand which messages resonate with their audience and how to leverage this data to improve the video viewing experience. The company offers a range of solutions, from self-service options to fully managed services, suitable for multiple distribution platforms. Moreover, the Viewbix creative studio alongside its analytics suite has the capability to transform traditional video content into interactive formats that can provide a return on investment within minutes, while also delivering real-time optimizations based on both current and historical data trends. Through the use of these innovative tools, businesses can greatly enhance viewer engagement and gain valuable insights into their video performance, thus driving better strategic decisions for future content. In this way, Viewbix not only empowers companies to connect more effectively with their audience but also maximizes the potential of their video assets.

What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

Media

Media

Integrations Supported

AWeber
ActiveCampaign
GetResponse
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub

Integrations Supported

Oracle Moat
Weborama
YouTube

API Availability

API Availability

Pricing Information

Custom Pricing

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Viewbix

Date Founded

2011

Company Location

United States

Company Website

viewbix.com

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

Video Analytics

Not specified

Video Marketing

Analytics / Reporting
Customizable CTAs
Lead Capture
Multi-Platform Distribution
ROI Tracking

Categories and Features

Video Advertising

Not specified

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