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What is ViralGains?

Focus your advertising strategy on the customer in order to create memorable brand experiences that have a lasting impact. Customers, both current and prospective, are increasingly seeking personalized interactions, yet many advertising methods today prioritize impressions over enhancing customer satisfaction and achieving business objectives. By leveraging the ViralGains OdysseyTM platform, you can design advertising journeys that align with the customer's voice, taking into account their preferences, needs, and behaviors, which allows for the implementation of customized ads. This approach, centered around the customer, has proven effective, increasing brand trust by 2.3 times, doubling website traffic, and cutting down wasted impressions by 59%. It also aids in capturing market share by drawing customers away from competitors, building loyalty, encouraging repeat purchases, and fostering brand advocacy. Moreover, it generates heightened anticipation and enthusiasm leading up to events, shows, or product launches, while also facilitating the acquisition of new customers and driving sales growth. Additionally, it promotes engagement and education among target audiences, playing a vital role in enhancing brand perception during challenging times. By placing the customer at the forefront, you not only fulfill their expectations but also pave the way for sustainable business growth and success. Ultimately, this strategy can help create a meaningful connection between the customer and the brand, leading to long-term loyalty and advocacy.

What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

Media

Media

Integrations Supported

Eyeota
Proximic by Comscore

Integrations Supported

Eyeota
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ViralGains

Date Founded

2012

Company Location

United States

Company Website

www.viralgains.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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