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What is Visionayr?

Content plays a crucial role in driving demand. By leveraging Visionayr, we can craft personalized experiences that not only monitor how leads interact with your content but also build strong connections between businesses and potential customers right from the start. When you place your content in the hands of our skilled team, we will channel it to your desired audience through Visionayr, creating an interactive platform that deepens their relationship with your brand and encourages continuous engagement. Effectively delivering content lays the foundation for a significant connection with potential buyers. With Visionayr, your content is showcased in a distinctive branded environment, making it easier for prospective customers to engage, learn more about your products, and advance along their purchasing journey. This approach not only disseminates your lead generation materials but also effectively closes the gaps across various stages of the buyer's journey, allowing readers to cultivate their interest independently as they navigate the sales funnel. Ultimately, utilizing Visionayr enriches the experience for your audience, ensuring they stay connected with your brand at every stage. Furthermore, this comprehensive strategy not only enhances user interaction but also boosts the likelihood of conversion, leading to a more successful sales outcome.

What is PathFactory?

Elevate the experiences of B2B buyers by creating intelligent and seamless content interactions that not only engage them but also enhance marketing initiatives and empower sales teams effectively. Conventional marketing tactics frequently fail to align with the expectations of both brands and buyers, a challenge that has intensified due to the pandemic, which has resulted in an increase in content consumption and a tendency toward consumer-like behaviors in professional settings. To optimize the return on every costly click, it is imperative to deliver your audience relevant and timely information. Focus your sales and marketing efforts on the platforms where your audience is most engaged, ensuring your resources are utilized efficiently. By utilizing AI technology, reduce obstacles and design real-time content journeys that guide buyers smoothly through their experience. Furthermore, integrate micro-personalized content paths that cater to the individual consumption habits of your audience, guaranteeing that every interaction remains pertinent and captivating. This proactive approach not only cultivates stronger connections but also enhances engagement throughout the entire buyer's journey, ultimately leading to improved outcomes. Investing in these strategies can significantly transform the way brands communicate and connect with their buyers, fostering long-term relationships.

Media

Media

Integrations Supported

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard

Integrations Supported

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Selling Simplified

Date Founded

2012

Company Location

United States

Company Website

sellingsimplified.com/visionayr-content-marketing-platform/

Company Facts

Organization Name

PathFactory

Date Founded

2012

Company Location

Canada

Company Website

www.PathFactory.com

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

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