VisitorTrack vs. Identity Matrix

The latest development in predictive marketing analytics combines the ability to identify anonymous website visitors with B2B intent data. Company Surge® enables you to pinpoint web visitors engaging with topics relevant to your sector, thereby creating the fastest route from unknown online visitors to valuable sales opportunities. VisitorTrack acts like Caller ID for your website, uncovering anonymous business visitors, the pages they are exploring, and the subjects they are researching, all without requiring any form of registration. Company Surge® also delivers B2B Intent Data that emphasizes the most critical topics being examined by these visitors. By leveraging intent scores, businesses can detect those indicating they are in an active buying phase. Additionally, VisitorTrack includes an extensive database of contacts with millions of accurate business records, helping you to save and export emails and direct phone numbers associated with your desired job titles. This robust tool not only enhances marketing strategies but also simplifies the lead generation process, making it significantly easier to engage with potential customers. With these insights, businesses can make more informed marketing decisions that align with current market trends.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.