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What is Walmart Connect?

Enhance your business's growth potential by taking advantage of the advertising prospects offered by the largest omnichannel retailer in the nation, Walmart. At Walmart Connect, we are dedicated to helping brands tackle their most significant marketing challenges through customer-focused solutions. We leverage Walmart’s vast scale, wide-ranging reach, and unique customer insights to support advertisers of all sizes. With our robust closed-loop measurement system, you can evaluate how well your campaigns perform in driving sales across Walmart’s online platforms, physical locations, and for select initiatives, in the broader market. Regardless of your goals—whether you're a Marketplace seller or a large corporation—we are here to help you discover creative strategies to connect with Walmart shoppers. Allow Walmart customers to easily find your products as they browse our site and app, where both static and video ads are thoughtfully placed in high-traffic sections, including search results and various browsing, category, item, and pre-checkout pages. Our mission is to forge meaningful connections that not only boost sales but also cultivate lasting customer loyalty. By partnering with Walmart Connect, you're positioning your brand to thrive in an increasingly competitive landscape.

What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

Media

Media

Integrations Supported

Celtra
Fulfillor
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

Integrations Supported

Celtra
Fulfillor
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Walmart

Company Location

United States

Company Website

www.walmartconnect.com

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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