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What is Webex Campaign?
Implement marketing strategies across various channels such as SMS, MMS, email, app notifications, social media, voice communication, APIs, files, and traditional offline methods. Enhance the effectiveness of campaigns through A/B testing and multi-variate analyses, along with the collection of real-time feedback. Create detailed customer profiles by merging data from both online and offline sources. Apply adaptive personalization techniques that align with changing customer behaviors. Deliver tailored offers and propositions effortlessly. Set up and scale interactive campaigns—whether they are triggered by specific events or standalone—to engage customers throughout their journey, ultimately increasing their lifetime value. Provide your marketing team with intuitive drag-and-drop tools and journey builders for streamlined campaign management. Quickly experiment, learn, and adjust strategies independently, without relying on external agencies. Monitor key marketing metrics using real-time dashboards and easily accessible reports. Use our Reports Wizard to create and distribute personalized reports with minimal hassle. Effectively create, analyze, and segment target audiences, converting data insights into impactful marketing strategies that truly connect with your customers. This comprehensive strategy not only ensures efficiency in your marketing efforts but also maximizes their overall impact on your business objectives. By continuously refining your approach, you can stay ahead of market trends and customer expectations.
What is Oracle Audience Segmentation?
Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.
Integrations Supported
Accenture Cloud Trade Promotion Management
BlueVenn
Cisco AnyConnect
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle Cloud CX
Integrations Supported
Accenture Cloud Trade Promotion Management
BlueVenn
Cisco AnyConnect
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle Cloud CX
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cisco
Date Founded
1984
Company Location
United States
Company Website
cpaas.webex.com/products/webex-campaign
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/cx/marketing/audience-segmentation/
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Categories and Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge