Top Oracle Audience Segmentation Alternatives

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

Enhance the efficiency of audience segmentation, campaign development, and offer management by utilizing user-friendly workflows and pre-designed templates. Leverage detailed reports and dashboards to analyze and identify the perfect audience for your marketing efforts by reviewing a variety of profile attributes. Integrate player insights with campaign performance data to elevate your marketing strategies from the initial evaluation stage through to execution. Manage monthly campaigns effectively and facilitate the transfer of offer information into your offer management system using either push or pull techniques. Execute multiple innovative campaigns each month aimed at different segments, while actively tracking real-time campaign performance to promptly rectify any initiatives that are not meeting expectations with an array of eye-catching graphics and ready-made reports. Assess the redemption rates of offers based on campaign, segment, and individual player, while benefiting from adaptable and efficient approaches to target audience segmentation and analysis of their behaviors using the most relevant metrics. This structured methodology not only enhances your marketing framework but also equips you with the ability to swiftly respond to evolving market dynamics, ensuring your strategies remain effective and impactful. By continually refining your approach, you can stay ahead of trends and maximize your outreach potential.

OnAudience stands out as a global frontrunner in providing high-quality, customized audience segments tailored for digital marketers, along with specialized data enrichment solutions. Our comprehensive desktop data covers 200 markets, utilizing a universally recognized taxonomy and offering over 1,000 pre-defined segments. Each user profile is carefully structured around demographic data, personal interests, and buying intentions, ensuring precision in targeting. Moreover, we also create bespoke segments tailored to specific client needs. Data Management Platforms (DMPs) are instrumental in streamlining your digital marketing strategies by facilitating the management of customer information and enabling the creation of targeted segments for upcoming campaigns. Clients can segment their audience based on unique products, market sectors, or various characteristics to deliver ads that resonate on a personal level. OnAudience provides access to one of the most extensive databases of client profiles globally, featuring an astonishing 27 billion user profiles, which significantly expands your potential customer reach. With such vast resources at your fingertips, pinpointing your ideal audience has never been more accessible, making your marketing efforts more efficient than ever before.

Efficiently connect with your most valuable customers and potential clients using Mobilewalla's customized audience segments. We harness thousands of consumer data points to create audiences tailored for specific campaigns, ensuring that your message reaches the right consumer at the perfect time. Our audience segments are applicable across a range of digital and social media platforms, such as Facebook, Twitter, and Instagram. Mobilewalla’s vast data resources enable us to develop intricate profiles for each device ID, employing predictive modeling to analyze behavioral trends and classify devices into various segments. Insights gleaned from app usage provide essential narratives regarding consumer behavior, while demographic data offers additional context for our strategies. To ensure accuracy, Mobilewalla corroborates its age and gender segments with information from Nielsen DAR and the US Census. Furthermore, by utilizing GPS location data from billions of daily signals, we guarantee both scalability and precision in our targeting methods. This all-encompassing strategy empowers businesses to engage more effectively with their audiences, ultimately leading to improved outcomes and enhanced customer satisfaction. By leveraging these insights, brands can better tailor their marketing efforts to resonate with their target demographic.

Boost audience interaction by effectively leveraging the intricacies of transaction data. Craft in-depth consumer personas and create powerful marketing approaches that are grounded in financial habits and preferences. Increase user thresholds with assurance, easing any worries related to defaults. Implement precise and regularly updated income assessments for users. The Hyperplane platform equips financial organizations to design customized consumer interactions through cutting-edge foundational models. Enhance your services with improved features for evaluating creditworthiness, managing debt collections, and profiling similar customers. By categorizing users based on a variety of criteria, you can accurately target distinct demographic segments for tailored marketing initiatives, content dissemination, and analysis of user behavior. This user segmentation is supported by several key characteristics that facilitate effective categorization; moreover, Hyperplane augments this process by incorporating additional user attributes, which allows for a more detailed filtering of responses from specific audience segmentation channels, thereby fine-tuning the overall marketing strategy. Such a thorough segmentation approach not only empowers organizations to gain deeper insights into their audience but also significantly enhances engagement results, fostering a stronger connection between brands and consumers. This ultimately leads to improved loyalty and satisfaction among users.

Firepush offers a cost-effective solution for web push, email, and SMS marketing, successfully turning website visitors into loyal customers. Its all-in-one app integrates omnichannel campaigns, automation, and advanced reporting features, allowing businesses to elevate their marketing tactics. Users can implement smart SMS automation, initiate bulk campaigns, or utilize segmentation for precise targeting. By merging SMS with other marketing channels, companies can gain increased visibility and achieve a superior return on investment. This platform allows seamless communication with users on both desktop and mobile devices through captivating web push notifications. You can create automation that enhances conversion rates or craft promotional campaigns tailored to generate revenue. With our intuitive campaign builder, users can design high-quality campaigns in just a matter of minutes, effectively segment their audience, and execute email campaigns that truly resonate with customers. The straightforward segmentation tools provided enable effortless identification of specific target groups for email and SMS campaigns, all with a single click. Additionally, users can bolster the impact of their campaigns by leveraging analytics and reporting tools that deliver insights on both performance metrics and the reasons driving the data. Ultimately, utilizing Firepush can transform your marketing initiatives into more strategic and impactful efforts, fostering improved customer engagement and substantial sales growth, which will lead to a more robust business performance overall.

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

A platform focused on retargeting traffic is essential for re-engaging customers and can lead to a marked increase in both conversions and lifetime value (LTV). This innovative solution allows for audience gathering through various methods, including post-click and post-view techniques, while providing support for integration, advanced user segmentation, and compatibility with multiple traffic formats. ADMY Retargeting stands out as an all-encompassing software that aids in the collection, organization, and re-engagement of users through retargeting and programmatic media buying strategies. By utilizing this tool, businesses can seamlessly gather audiences from their product websites and present customized advertisements that resonate with individual user preferences. This targeted approach guarantees that ads are aligned with the specific interests and behaviors of customers. You can create diverse audience segments based on engagement levels and the different stages of user interaction with your offerings, which helps in reactivating dormant users while also attracting new customers. Important features include audience collection through pixel tracking on any web page or via server-to-server postback, segmentation by user interests and engagement levels, automatic ad delivery to the right users, capabilities to track users across all advertising networks and platforms, and tailored reporting to assess campaign performance. This powerful solution not only enhances the efficiency of advertising strategies but also provides valuable insights for ongoing improvements. Ultimately, by leveraging advanced retargeting techniques, businesses can foster deeper connections with their audience and drive sustained growth.

A real-time Customer Data Platform allows for the integration, segmentation, and activation of your audience instantly, fostering significant customer interactions and enhancing overall engagement. This technology enables businesses to respond promptly to customer behaviors and preferences.

Easily navigate through a vast array of clients and businesses by leveraging our extensive range of filters to accurately identify your desired audience. Gather potential leads complete with verified contact details from a database that is consistently updated. You can efficiently arrange your audiences and export them for customized campaigns, enhancing your outreach effectiveness. Our swift database draws from varied sources to ensure the reliability of the data available. Every email address undergoes rigorous verification before you kick off your campaign. With a comprehensive set of filters at your command, you can pinpoint your perfect prospects, facilitating connections with essential contacts. Furthermore, you have the ability to exclude certain prospects at the company and domain levels, which helps you avoid bothering those who do not wish to be contacted, as well as existing customers. By categorizing different groups, you can boost your outreach efforts and refine your communication strategies. You also have the flexibility to upload personalized audiences to tailor your marketing endeavors further. In addition, you can develop multiple templates for your initial outreach and follow-up emails, which simplifies the entire process before linking them to specific campaigns for the best outcomes. This structured approach not only allows for a more individualized method but can also considerably enhance engagement rates. Ultimately, this comprehensive system empowers you to connect more effectively with your target audience.

Revolutionize your business with cutting-edge and adaptable AI-driven solutions that exceed traditional approaches, while simultaneously improving the accuracy of your scoring process through our state-of-the-art predictive technology. We deliver unique and trustworthy online behavioral insights into client activities. Braight's AI-enhanced customer segmentation tool provides a deep comprehension of customer behaviors via advanced segmentation and predictive analysis of vast online behavioral data. This innovative solution is tailored to boost revenue from cross-selling initiatives by identifying which clients are most inclined to engage. Moreover, our refined segmentation strategy enables clients to more efficiently classify and target their audiences, leading to increased message personalization and improved response rates in digital marketing efforts. By utilizing these solutions, companies can acquire essential insights into the past, present, and future behaviors of their customers, ultimately promoting more informed decision-making and heightened customer interaction. Adopting these AI advancements not only optimizes operations but also nurtures a stronger bond with your target audience, paving the way for future growth. In a rapidly evolving market, it is crucial to stay ahead by integrating such innovative technologies into your business model.

Enable self-service analytics for product development and growth strategies to enhance conversion rates, boost engagement, and improve customer retention. Esteemed brands rely on our expertise for in-depth customer insights. Our proficiency in leveraging alternative data allows us to construct the largest consumer graph globally. By applying sophisticated AI and big data methodologies, we can provide comprehensive and profound insights into consumer behavior and advertising applications. With foundational insights available at the individual level, you gain immediate visibility into the behaviors and preferences of both customers and potential leads. This capability permits tailored interactions at every point of contact. Design your marketing campaigns and customize messaging based on both online and offline activities of your intended audience. Employ detailed consumer profiles to ensure identity verification, enhance fraud detection efforts, and build trust with your clientele. Additionally, utilize location intelligence graphs to identify optimal locations for new projects and to refine the management of existing assets. By leveraging real-time insights, you can significantly enhance the return on investment for your campaigns. This holistic approach not only elevates customer experiences but also drives overall business growth.

Tamoco delivers a robust location-centric solution designed specifically for advertisers, brands, marketers, and agencies. By using behavioral segments, businesses can analyze both online and offline interactions tied to location information effectively. This innovative technology enables Tamoco to identify the most suitable audience or segment based on their actual behaviors in the real world. It emphasizes the analysis of audiences by examining their movement trends. By offering interest-based segments that illustrate how people navigate familiar areas, Tamoco improves the precision of targeting efforts. Its platform integrates movement data with demographic information to create intricate audience profiles that include various interests and behavioral traits. Furthermore, Tamoco provides pre-made location-focused audience segments that can be accessed through platforms such as Dv360 and AppNexus. Advertisers are able to connect with audiences precisely when they are at designated locations or points of interest. With its cutting-edge sensor technology, Tamoco offers a more profound comprehension of specific areas within these locations, allowing for tailored targeting strategies. By linking online engagement with offline actions, Tamoco aids in connecting digital advertisements to actual physical visits, fostering a more cohesive marketing strategy. This comprehensive approach not only improves the efficacy of advertising campaigns but also yields significant insights into consumer behavior trends, enhancing the overall understanding of market dynamics. Ultimately, Tamoco's solutions empower businesses to engage their target audiences more effectively by bridging the digital and physical realms.

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

The Pontiac Intelligence console offers the ability to craft highly customizable audience segments using distinct device IDs associated with smartphones. You can incorporate a variety of specific characteristics when establishing your audience profile. Pontiac Intelligence boasts a vast library of over 350,000 audience segments that can be effortlessly incorporated into your marketing strategies. Furthermore, you have the option to link a wide array of third-party audience data to boost your targeted marketing initiatives. If your goal is to connect with individuals who exhibit interest in diverse activities or lifestyles based on their online interactions, our extensive selection of behavioral segments is designed to support that endeavor. For instance, you can focus on targeting job seekers within the entertainment industry, those in search of educational supplies, or consumers whose annual income falls between $50,000 and $75,000. There’s also the opportunity to engage with individuals interested in specific products, such as teeth-whitening strips. With pre-defined audience groups readily accessible, your marketing campaigns can be efficiently tailored to align with your distinct objectives and goals. This expansive capacity for audience segmentation opens up nearly endless possibilities, enabling the development of highly effective targeting strategies. In this way, marketers can ensure their messages resonate deeply with the right demographics.

Untitled AI is a powerful, AI-driven audience platform that transforms how brands identify, engage, and convert website visitors into loyal customers. Using advanced AI models, the platform generates custom audience segments that precisely match an organization’s ideal customer profile (ICP), reducing guesswork and enhancing marketing effectiveness. Untitled AI uncovers hidden shoppers behind paid marketing campaigns, capturing data from hundreds of demographic attributes to build lookalike audiences for email and ad targeting. The platform significantly reduces wasted ad spend while boosting return on ad spend (ROAS), with clients reporting up to a 6.8x improvement. It provides real-time audience activation and identity resolution, integrating seamlessly with more than 150 marketing and analytics tools. Trusted by over 500 clients and compliant with CCPA and GDPR, Untitled AI ensures privacy while driving growth. Success stories include brands like Toadfish Outfitters and Gronk Fitness, which have achieved substantial increases in email captures and online sales. The platform empowers marketers to optimize every dollar spent by focusing on high-intent buyers throughout the customer journey. Its easy-to-use interface, rich data insights, and scalable infrastructure make it ideal for businesses of all sizes and industries. Untitled AI is a leading solution for companies aiming to maximize profitability through smarter, AI-powered audience targeting.

Elysia Marketing stands at the forefront of personalized marketing, leveraging a cutting-edge AI platform to deliver data-driven solutions. This innovative tool empowers marketers to design tailored campaigns and identify targeted audience segments through sophisticated analytics and generative AI technology. It excels in crafting bespoke offers and promotions, all while ensuring adherence to GDPR regulations. Users benefit from an AI-powered recommendation engine, customer lifetime value (CLTV) scores, and recency-frequency-monetary (RFM) insights presented in user-friendly dashboards. Additionally, the platform features an integrated retail calendar that optimizes the timing of campaign launches, complemented by real-time metrics that monitor performance. Elysia Marketing's harmonious blend of advanced AI capabilities and intuitive design enables businesses to foster personalized experiences on a large scale. With a wide array of functionalities, such as automated content generation and precise audience segmentation, it proves to be an essential resource for contemporary marketing teams striving to enhance campaign success. Ultimately, Elysia Marketing is redefining the landscape of personalized marketing by equipping businesses with the tools they need to thrive.

Our focus is on audiences who are influenced by marketing efforts. By leveraging detailed profiles that record customer interactions, you can tailor your strategies to reflect the specific behaviors of individual users. The information gathered from examining their preferences and actions equips marketers with essential insights to create content that appeals to various segments. By applying relevant categories to your customer database, you can move beyond mere demographic data and cultivate engagement centered around distinct personas, thereby improving the precision and effectiveness of your targeting initiatives. To better comprehend your customers, it is beneficial to create multiple segments by narrowing down and selecting particular demographics. This nuanced technique, when combined with analytics and feedback tools integrated into our system, enables us to assess engagements proficiently. Furthermore, consistently nurturing marketing campaigns throughout the entire customer journey is vital for achieving lasting success. Our AI also offers functionalities such as automated segmentation and predictive retention, which enhance the efficiency of the marketing approach. This not only conserves time but also guarantees that your strategies remain relevant and effective in the long run. Ultimately, the continuous adaptation to customer needs is essential for thriving in a competitive market.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

Employ sophisticated mathematical techniques to classify your clientele according to their loyalty tiers. Aim to transform one-time buyers into devoted customers while also improving their chances of staying with your brand. Create customized marketing strategies that focus on key customer demographics to enhance engagement effectively. Increase your sales and customer interaction by utilizing cohesive communication methods such as email, push notifications, and SMS. Streamline the initiation of email marketing campaigns directed at complex customer segments without requiring extensive technical assistance. Execute a multi-channel outreach strategy that employs email, push notifications, and SMS to maintain cohesive messaging across all platforms. Offer personalized promotions to your clients at the most advantageous times via their preferred communication channels. Use product suggestions within emails, push notifications, and SMS to build a marketing strategy that is tailored to the unique needs of different customer segments. Ensure your communications are delivered through the channels your customers frequent regularly. Your website and mobile app must possess the agility to adjust to the evolving interests and needs of your clientele. A Campaign Management System allows for effective segmentation based on customer activities across your website, mobile app, and email communications, leading to more precise marketing initiatives. This thorough strategy will not only elevate customer satisfaction levels but will also nurture enduring loyalty and ongoing engagement, ultimately creating a win-win situation for both the business and its customers. By continuously adapting to customer feedback, you can refine your approach and further solidify these relationships.

In today's digital environment, consumers are bombarded with an overwhelming amount of content that often goes unnoticed. To stand out, it's crucial to move away from outdated tactics and enhance your content strategy through EX.CO, which helps to engage user interest while making your brand unforgettable. By integrating interactive conversion experiences, you can effectively achieve your content goals. Effortlessly segment your audience, allowing you to understand their preferences and interests better. With a diverse range of options available, from blog posts and social media landing pages to SEO-driven sites and SEM landing pages, you can also explore ebooks, audience data enhancement, educational centers, quizzes, polls, and informative email landing pages designed for lead generation. Moreover, consider providing tailored product recommendations, showcasing customer success stories, and offering comparative analyses. Create engaging content that can be easily adapted across multiple platforms, connecting customers with the right products and services to build relationships and boost conversions. By collecting unique first-party data, you can enhance your targeting and segmentation strategies. It’s also vital to regularly assess and improve your methods to stay aligned with your audience’s preferences, ensuring sustained success in your content initiatives. Ultimately, adapting to the ever-changing digital landscape will enable your brand to thrive and remain relevant.

Store Leads is an ideal tool for generating leads, enriching data, conducting thorough market research, and obtaining alternative investment insights, providing marketing agencies and app developers with crucial information necessary for achieving their objectives. Boost your prospecting initiatives with a remarkable influx of around 110,000 new active stores added each week. Our advanced segmentation features empower you to effectively identify and outline your target audience. By enhancing your leads database, you can make well-informed prioritization decisions while utilizing our CRM integrations or creating a bespoke enrichment solution through our API. Explore our historical data to uncover trending stores, applications, technologies, and industry sectors, making this resource invaluable for both public and private equity funds. To ensure accuracy and relevance, our database undergoes weekly updates, keeping our extensive array of attributes current. With 60 distinct search filters at your disposal, you can combine them to accurately target the ideal audience for your marketing strategies, improving the effectiveness of your campaigns. This customized methodology not only deepens your understanding of market trends but also supports strategic decision-making processes that drive successful outcomes. Embrace the potential of Store Leads to transform your marketing and investment strategies.

Smarketing Cloud is a comprehensive platform that integrates artificial intelligence to transform sales and marketing efforts, with the goal of improving customer engagement and driving business growth. By unifying customer relationship management (CRM), sales processes, marketing automation, and AI capabilities into a single interface, it allows organizations to efficiently oversee their contact lists, develop targeted customer segments, and automate various workflows. This platform excels in multi-channel marketing, providing functionalities to launch campaigns across diverse channels, including email, SMS, Messenger, and WhatsApp, along with tools for workflow automation, audience segmentation, and in-depth analytics. With its CRM features, Smarketing Cloud equips businesses with effective contact management systems, detailed profiles of companies, and a comprehensive 360° view of their customers, which enhances their ability to deliver personalized experiences and refine sales strategies. Furthermore, the platform offers advanced sales tools for lead generation, deal tracking, and pipeline management, which significantly speeds up the process of closing deals for sales teams. Ultimately, Smarketing Cloud is crafted to boost operational efficiency while ensuring a fluid experience for both companies and their clientele, fostering deeper connections and loyalty. This ensures that businesses can adapt quickly to changing market demands while maintaining high levels of customer satisfaction.

Exact Data emerges as a leading provider of tailored mailing lists designed for both individual consumers and businesses looking to enhance their marketing strategies. By leveraging an extensive database sourced from over 2,000 unique origins, the platform guarantees accuracy and up-to-date information, enabling organizations to pinpoint their ideal audience for successful marketing campaigns. The company's offerings include not only consumer and business lists but also specialized segments targeting industries such as healthcare, real estate, and automotive. Moreover, Exact Data extends its services to include data enrichment, licensing, and lead generation, which equip marketers with the tools necessary to improve their outreach methods through personalized email, direct mail, and telemarketing initiatives. This comprehensive strategy ensures that clients can maximize their marketing effectiveness and achieve superior outcomes, ultimately fostering stronger connections with their target audiences. As a result, businesses working with Exact Data are well-positioned to stay ahead in the competitive marketing landscape.

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

The exaudi Audience Platform offers an intuitive and efficient method for accessing and managing user data, tailored to meet your unique goals. It facilitates the creation of audience segments derived from a diverse array of attributes. You can monitor user interactions within these segments over time, adjust their configurations, expand them, and integrate them with multiple external platforms. With the exaudi Audience Platform, real-time modifications to segment structures are possible, alongside the generation of comprehensive reports that can be shared with clients while adhering to strict privacy standards. This platform is not only designed for immediate deployment but also ensures robust stability and security, all while being exceptionally flexible to adapt to your changing business requirements and market trends. Backed by our expertise and state-of-the-art technology, it is also primed to integrate AI algorithms for improved features and insights. Furthermore, the exaudi Audience Platform enables you to maintain a competitive edge in a rapidly changing landscape by supporting ongoing refinement of your audience strategies, thereby enhancing your overall marketing effectiveness.

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

Convertedin operates as an all-encompassing marketing operating system tailored for the e-commerce sector, leveraging data and consumer insights to refine multi-channel marketing strategies that boost customer engagement and maximize ROI. By utilizing our automation tool, you can elevate your sales and draw in shoppers through bespoke advertisements on various platforms. Say goodbye to the tedious process of manual filtering and customer segment analysis; Convertedin’s automated segmentation feature expertly manages your audience targeting. You can also easily create and customize SMS and email marketing campaigns, leading to a significant increase in your ROI. Depart from generic recommendations, as our sophisticated engine allows you to offer tailored suggestions based on customers' purchase histories, resulting in a more captivating shopping experience. With Convertedin, not only will your marketing strategy gain in efficiency, but customer satisfaction will also see a marked improvement, fostering loyalty and repeat business. The seamless integration of data analytics and automated marketing solutions makes it easier than ever to connect with your audience and drive sales.